GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Ace Hardware, Lowe's and Home Depot shows Safer Brand, a Woodstream Corporation brand, holding a highly concentrated retail footprint. Ace Hardware alone accounts for 71.3% of year-to-date revenue, with Lowe's contributing 26.3% and Home Depot just 2.4%. The average product price sits at $15.92 for the period, though pricing has trended upward, rising 5.1% overall and 3.7% month-over-month to $16.69 in the most recent month tracked. Revenue, by contrast, slipped 6.8% versus the prior month and finished essentially flat, down 0.1%, across the May 1 to July 31 timeseries window. The combination of rising prices and softening revenue suggests unit volume, rather than price realization, is the pressure point for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 0% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Safer Brand on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Safer Brand.
BY REVENUE
Safer Brand sells 17% online and 83% offline. Online runs through 2 channels; offline through 2. Online share has moved from 27% in Mar to 19% in Jul.
Online
17%
83%
Offline
Online channels
17%
Offline channels
83%
BY REVIEW COUNT
Across 50K ratings on 3 channels, Safer Brand averages 4.1★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.1
/ 5
From 50K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$33.35
Price
$7.7K
Revenue
$26.12
Price
$6.7K
Revenue
$14.97
Price
$4.85K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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