GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to April 2026, Safer Brand generated an average product price of $15.35 across Ace Hardware, Lowe's, and Home Depot. Ace Hardware dominated as the leading retailer for the brand, capturing a commanding 66.1% share of revenue, followed by Lowe's at 31.2% and Home Depot at just 2.7%. Notably, Safer Brand experienced impressive revenue growth of 112.4% over the tracked period, signaling strong momentum in the offline retail space. Month-over-month revenue also climbed 34.7%, suggesting accelerating consumer demand. Average pricing saw a modest 2.0% overall increase during this period, indicating stable pricing power alongside its rapid sales growth.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 112% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Safer Brand on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Safer Brand.
BY REVENUE
Safer Brand sells 22% online and 78% offline. Online runs through 2 retailers; offline through 2.
Online
22%
78%
Offline
Online channels
22%
Offline channels
78%
BY REVIEW COUNT
Across 31K ratings on 3 retailers, Safer Brand averages 4.1★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.1
/ 5
From 31K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.