GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence, Safer Brand's in-store sales grew 18.9% over the tracked period spanning January 1 to June 30, 2026, across Ace Hardware, Lowe's, and Home Depot. During the most recent quarter (April 1 to June 30, 2026), revenue rose 7.2% month-over-month, signaling continued momentum. Ace Hardware dominated the channel mix with a commanding 71.1% revenue share, followed by Lowe's at 26.5% and Home Depot at a modest 2.5%. The average product price climbed to $15.68, reflecting a 2.6% increase over the period. Together, these Grips Intelligence datapoints highlight strong offline growth concentrated heavily within a single retail partner.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 19% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Safer Brand on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Safer Brand.
BY REVENUE
Safer Brand sells 17% online and 83% offline. Online runs through 2 channels; offline through 2. Online share has moved from 28% in Feb to 13% in Jun.
Online
17%
83%
Offline
Online channels
17%
Offline channels
83%
BY REVIEW COUNT
Across 45K ratings on 3 channels, Safer Brand averages 4.1★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.1
/ 5
From 45K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$33.47
Price
$7.1K
Revenue
$26.14
Price
$5.7K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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