Safer Brand

Safer Brand Market Overview

According to Grips Intelligence data for January–February 2026, Safer Brand maintains an average product price of $15.05 across three major home improvement retailers: Ace Hardware, Lowe's, and Home Depot. Ace Hardware dominates as the brand's primary sales channel, capturing a commanding 72.8% of total revenue share, followed by Lowe's at 24.5% and Home Depot at just 2.7%. Notably, the brand experienced strong momentum during this period, with overall revenue growing 22.2% and a monthly revenue surge of 23.6%. Pricing remained relatively stable, with average prices edging up only 0.8% over the tracked period to $15.16, suggesting that revenue growth is being driven primarily by volume rather than price increases. This retailer concentration at Ace Hardware, paired with robust revenue growth, signals potential opportunity for Safer Brand to expand its footprint at Home Depot, where its current share remains minimal.