Safer Brand

Safer Brand Market Overview

According to Grips Intelligence in-store data tracked across Ace Hardware, Lowe's, and Home Depot from January 1 to September 30, 2026, Safer Brand — a brand of privately held Woodstream Corporation — shows a heavily concentrated retail footprint. Ace Hardware alone accounts for 71.3% of year-to-date revenue, with Lowe's contributing 25.6% and Home Depot trailing at just 3.1%. The brand's average product price sits at $15.06, though pricing has softened 9.6% over the period and most recently registered $14.53 after a 4.1% month-over-month uptick. Revenue has faced sustained pressure, declining 35.2% overall and slipping a further 11.2% in the latest month measured. That combination of falling prices, shrinking revenue, and dependence on a single retail partner for roughly seven of every ten dollars points to meaningful distribution risk heading into 2027.