GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to April 2026, Safer Brand generated an average product price of $15.35 across Ace Hardware, Lowe's, and Home Depot. Ace Hardware dominated as the leading retailer for the brand, capturing a commanding 66.1% share of revenue, followed by Lowe's at 31.2% and Home Depot at just 2.7%. Notably, Safer Brand experienced impressive revenue growth of 112.4% over the tracked period, signaling strong momentum in the offline retail space. Month-over-month revenue also climbed 34.7%, suggesting accelerating consumer demand. Average pricing saw a modest 2.0% overall increase during this period, indicating stable pricing power alongside its rapid sales growth.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 112% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Safer Brand on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Safer Brand.