Safer Brand

Safer Brand Market Overview

According to Grips Intelligence in-store data tracked across Ace Hardware, Lowe's and Home Depot from January 1 to August 31, 2026, Safer Brand — a brand of privately held Woodstream Corporation — generates the bulk of its retail revenue through a single partner. Ace Hardware alone accounts for 68.3% of year-to-date revenue, with Lowe's contributing 28.5% and Home Depot trailing at just 3.3%, leaving the brand heavily concentrated in one account. Momentum has weakened over the summer, with revenue falling 27.1% month over month and 31.0% across the tracked trend period. Pricing has softened in parallel, as the average selling price slipped 13.1% month over month to $13.96 and declined 9.2% overall against a year-to-date average of $15.08. Together, these figures point to a brand facing both volume and price pressure while remaining dependent on a narrow distribution base.