GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Safer Brand generated an average product price of $15.07 across tracked retailers during Q1 2026 (January–March), with sales monitored at Ace Hardware, Lowe's, and Home Depot. Ace Hardware dominated the brand's retail footprint, commanding a striking 72.6% revenue share, followed by Lowe's at 24.6% and Home Depot capturing just 2.8%. Notably, Safer Brand experienced significant sales momentum during the period, with overall revenue growing an impressive 86.6%. Average pricing remained relatively stable throughout Q1 2026, seeing only a modest 1.3% increase, suggesting that the brand's revenue growth was primarily volume-driven rather than price-driven. This retailer concentration at Ace Hardware highlights a key distribution dynamic for Safer Brand in the home improvement channel.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 85% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Safer Brand on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Safer Brand.
BY REVENUE