Ruggable

Ruggable Market Overview

According to Grips Intelligence in-store data tracking Ruggable across Home Depot, Amazon, and Lowes from January to April 2026, the brand maintains an average product price of $221.82. Home Depot dominates as the leading retailer for Ruggable, commanding a significant 76.4% revenue share, while Amazon and Lowes trail at 14.2% and 9.4% respectively. Notably, the brand's average price saw a sharp 31.3% month-over-month increase in the most recent period, reaching $248.95. Despite this pricing uptick, Ruggable experienced a 24.4% month-over-month revenue decline, suggesting potential price sensitivity among consumers. The concentration of over three-quarters of revenue at a single retailer presents both a strategic advantage in partnership depth and a notable risk in channel diversification.