GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking Ruggable across Home Depot, Amazon, and Lowes from January to April 2026, the brand maintains an average product price of $221.82. Home Depot dominates as the leading retailer for Ruggable, commanding a significant 76.4% revenue share, while Amazon and Lowes trail at 14.2% and 9.4% respectively. Notably, the brand's average price saw a sharp 31.3% month-over-month increase in the most recent period, reaching $248.95. Despite this pricing uptick, Ruggable experienced a 24.4% month-over-month revenue decline, suggesting potential price sensitivity among consumers. The concentration of over three-quarters of revenue at a single retailer presents both a strategic advantage in partnership depth and a notable risk in channel diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 11% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Ruggable on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Ruggable.
BY REVENUE
Ruggable sells 94% online and 6% offline. Online runs through 3 retailers; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 81K ratings on 3 retailers, Ruggable averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 81K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$463.51
Price
$22K
Revenue
$436.88
Price
$6.6K
Revenue
$192.21
Price
$6.2K
Revenue
$433.88
Price
$3.47K
Revenue
