GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking in-store performance across Home Depot and Lowe's from January 1 to June 30, 2026, Ruggable generated the vast majority of its revenue through homedepot.com, which accounted for 87.6% of sales, while lowes.com contributed the remaining 12.1%. Revenue showed notable softness during the period, declining 26.0% month-over-month and falling 62.0% overall across the tracked timeframe. The brand's average product price held steady at roughly $228.73, edging up 1.9% overall and reaching $253.71 in the most recent month, a 1.2% monthly increase. Among top-selling products, higher-priced 8 ft. x 10 ft. formats dominated the assortment, with items such as the Calabria Coral Multicolor and Provence Sage rugs commanding average prices above $440. As a privately held company, Ruggable is not publicly traded, and no stock ticker applies.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 62% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Ruggable on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Ruggable.
BY REVENUE
Ruggable sells 91% online and 9% offline. Online runs through 2 channels; offline through 1.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 88K ratings on 2 channels, Ruggable averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 88K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$452.52
Price
$27K
Revenue
$193.08
Price
$7.5K
Revenue
$440.14
Price
$7K
Revenue
$440.00
Price
$3.96K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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