Ruggable

Ruggable Market Overview

Grips Intelligence in-store data covering January 1 through August 31, 2026 across Home Depot and Lowe's shows Ruggable, a privately held, venture-backed California company, generating the large majority of its retail revenue at homedepot.com, which accounts for 80.9% of year-to-date share versus 19.1% for lowes.com. The brand's average product price sits at $240.94, down 5.0% over the tracked period and off 2.8% month-over-month to $241.04 in the most recent reading. Revenue has been volatile across the June through August timeseries window, surging 129.7% in one month while finishing 35.0% lower overall. That combination of sharp monthly swings and gradual price erosion points to promotional cadence and assortment mix rather than steady baseline demand. Top-selling items skew toward larger 8 ft. x 10 ft. formats priced between roughly $389 and $450, well above the brand's overall average selling price.