Ruggable

Ruggable Market Overview

According to Grips Intelligence in-store data for Q1 2026 (January–March), Ruggable's offline revenue is heavily concentrated at Home Depot, which commands a dominant 74.8% share of sales across the three tracked retailers—Home Depot, Amazon, and Lowe's. Amazon accounts for 17.8% of revenue share while Lowe's trails at 7.4%, indicating a significant reliance on a single retail partner. The brand's average product price during this period stood at $215.90, though pricing trended downward with a 12.1% overall decrease across the quarter. Notably, Ruggable's top-performing products at Home Depot are concentrated in the premium 8 ft. x 10 ft. size range, with average prices reaching as high as $476.03. Despite a mid-quarter revenue rebound of 16.4% month-over-month, the brand experienced an overall revenue decline of 19.9% across the reporting period, suggesting potential seasonal softening or shifting consumer demand.