Rug Doctor

Rug Doctor Market Overview

According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across menards.com, Amazon, acehardware.com, homedepot.com and lowes.com, Rug Doctor — a subsidiary of privately held BISSELL Homecare — held roughly flat momentum, with revenue up 0.5% over the tracked period. Menards leads distribution with a 40.1% revenue share, followed closely by Amazon at 34.4% and acehardware.com at 21.4%, while Home Depot and Lowe's together account for just 4.1%. Pricing has trended upward, with average price rising 5.9% over the period to $36.25 in the latest month, a 3.8% month-over-month gain. The year-to-date average product price sits at $34.03, suggesting the brand has been steadily trading up rather than discounting. That pricing strength came alongside a 6.9% month-over-month revenue dip in the most recent period, indicating volume sensitivity worth monitoring as the brand's concentration in three retailers leaves limited cushion elsewhere.