GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and lowes.com from January 1 to September 30, 2026 shows Rubberific maintaining an unusually even channel split, with Amazon accounting for 51.1% of year-to-date revenue and lowes.com close behind at 48.9%. The brand's average product price across tracked listings sits at $26.23, though pricing has trended downward over the third quarter. Average price fell 11.7% across the July–September window, including a 13.4% month-over-month drop to $23.92 in the most recent period. Revenue followed a similar path, declining 9.9% month over month and 14.3% across the quarter. That combination of softening prices and falling revenue suggests discounting has not been enough to offset weakening demand heading into the off-season.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Rubberific on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Rubberific.
BY REVENUE
Rubberific sells 80% online and 20% offline. Online runs through 2 channels; offline through 1.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 136K ratings on 2 channels, Rubberific averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 136K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$25.64
Price
$41K
Revenue
$25.49
Price
$40K
Revenue
$39.74
Price
$35K
Revenue
$39.94
Price
$28K
Revenue
$39.92
Price
$19K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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