GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's and Amazon from January 1 to August 31, 2026, Rubberific splits its revenue almost evenly between the two retailers, with lowes.com holding a 51.3% share against Amazon's 48.6%. The brand, part of IMC Outdoor Living under privately held Liberty Tire Recycling, carries an average product price of $26.18 across the tracked period. Pricing has trended upward, rising 5.8% overall and reaching $27.54 in the most recent month measured, a 0.8% month-over-month increase. Revenue, however, has moved in the opposite direction, falling 6.2% month-over-month and 22.4% across the June-to-August 2026 window. That divergence between rising prices and declining revenue suggests unit volumes are softening faster than higher average selling prices can offset.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Rubberific on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Rubberific.
BY REVENUE
Rubberific sells 78% online and 22% offline. Online runs through 2 channels; offline through 1.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 141K ratings on 2 channels, Rubberific averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 141K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$15.76
Price
$82K
Revenue
$61.44
Price
$24K
Revenue
$12.61
Price
$21K
Revenue
$58.46
Price
$19K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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