GRIPS CUSTOMERS & RESEARCH PARTNERS
Rubberific, which is owned by Liberty Tire Recycling and distributed through retailers including Lowe's US, generated revenue that was nearly flat according to Grips Intelligence in-store data from January 1 to June 30, 2026 across lowes.com and Amazon, with overall revenue declining just 0.2% over the period. According to Grips Intelligence, lowes.com dominated the channel mix with a 64.4% revenue share, while Amazon accounted for the remaining 35.5%. The average product price climbed 25.6% over the tracked period to reach $15.27, signaling meaningful pricing gains despite a 5.6% month-over-month dip. Most recently, monthly revenue fell 15.8% versus the prior month, pointing to some near-term softness. This blend of premium pricing momentum and channel concentration at Lowe's underscores the brand's reliance on its flagship retail partner.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 15% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Rubberific on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Rubberific.
BY REVENUE
Rubberific sells 74% online and 26% offline. Online runs through 2 channels; offline through 1.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 108K ratings on 2 channels, Rubberific averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 108K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$14.11
Price
$84K
Revenue
$58.71
Price
$20K
Revenue
$12.51
Price
$19K
Revenue
$62.05
Price
$16K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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