GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Rubberific generated the majority of its revenue through Lowes.com, which accounted for 62.1% of total revenue share between January and April 2026, followed by Amazon at 37.8%. The brand experienced significant momentum during this period, with overall revenue growing an impressive 301.0% over the tracked timeframe. Rubberific's average product price stood at $14.20, though pricing saw an overall decrease of 11.6% across the period. The strong revenue surge paired with declining average prices suggests the brand is gaining substantial volume-driven traction across its key retail partners. This two-retailer distribution strategy, heavily weighted toward Lowes.com, highlights Rubberific's focused approach to market penetration in the home improvement channel.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 301% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 12% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Rubberific on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Rubberific.
