Keystone

Keystone Market Overview

According to Grips Intelligence in-store data tracked across Home Depot, Amazon, and Lowe's from January 1 to September 30, 2026, Keystone — a brand within the Molson Coors (NYSE: TAP) portfolio — carried an average product price of $385.82 across the period. Distribution is heavily concentrated, with homedepot.com accounting for 73.9% of year-to-date revenue, well ahead of Amazon at 15.0% and lowes.com at 11.1%. Revenue momentum has weakened sharply, falling 42.1% across the tracked window and dropping a further 40.4% in the most recent month versus the prior month. Pricing has held up comparatively better, with the latest monthly average of $401.08 rising 1.4% month over month even as the overall average price slipped 3.6% across the period. The combination of a single dominant retail channel and steep revenue declines against broadly stable pricing suggests volume, rather than price positioning, is the key pressure point for the brand.