Rothenberger

Rothenberger Market Overview

According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Lowe's and Menards, Rothenberger's US retail footprint remains heavily concentrated in a single account. Lowe's drove 83.7% of year-to-date revenue, with Menards accounting for the remaining 15.4%, leaving the brand's performance closely tied to shelf decisions at one retailer. Revenue declined 16.3% over the tracked period, though the most recent month showed a 6.2% month-over-month rebound that suggests stabilization heading into Q4. Pricing moved sharply in the opposite direction, with the average selling price climbing 44.4% overall and jumping 64.2% in the latest month to $144.78, well above the $102.64 period average. That divergence points to a mix shift toward higher-ticket items rather than broad-based volume growth.