GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to April 2026 across Ace Hardware, Amazon, and Home Depot, Kilz demonstrated solid market momentum with overall revenue growth of 7.0% during the period. Ace Hardware dominated as the brand's primary retail channel, commanding an overwhelming 84.9% share of total revenue. Amazon and Home Depot trailed significantly, capturing just 8.2% and 6.1% of revenue share respectively, suggesting a highly concentrated retail distribution strategy. The brand's average product price stood at $24.58, with average pricing trending upward by 4.6% over the tracked period. This combination of rising prices and revenue growth points to strong consumer demand and effective pricing power for Kilz across its key retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 7% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Kilz on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Kilz.
BY REVENUE
Kilz sells 15% online and 85% offline. Online runs through 3 retailers; offline through 1.
Online
15%
85%
Offline
Online channels
15%
Offline channels
85%
BY REVIEW COUNT
Across 435K ratings on 3 retailers, Kilz averages 4.6★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.6
/ 5
From 435K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
