GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data for January–February 2026 across Ace Hardware, Amazon, and Home Depot, Kilz demonstrated strong momentum with overall revenue growing 47.8% over the trailing period. Ace Hardware dominated as the brand's primary retail channel, commanding an overwhelming 86.8% share of total online revenue. Amazon and Home Depot captured much smaller portions at 6.4% and 6.2% respectively, suggesting a highly concentrated distribution strategy. The brand's average product price held steady at $24.45, with only a modest 1.1% month-over-month increase in the most recent period. Despite the strong overall growth trend, the most recent month saw a 9.5% revenue dip compared to the prior month, signaling potential seasonal softening worth monitoring.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 48% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Kilz on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Kilz.
BY REVENUE
