GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Kilz recorded an average product price of $24.18 across tracked retailers during Q1 2026 (January–March), with overall revenue growing modestly by 0.2% over the period. The brand's retail distribution is heavily concentrated, with Ace Hardware commanding a dominant 86.8% share of Kilz's revenue, far outpacing Amazon at 7.0% and Home Depot at 5.7%. Notably, the brand experienced a 10.8% month-over-month revenue increase in the most recent month of the reporting period, signaling positive sales momentum. Meanwhile, average pricing saw a 2.6% decline over the quarter, suggesting competitive pricing adjustments or promotional activity across its retail partners. This retailer concentration and pricing trend make Kilz a compelling brand to watch in the home improvement space heading into Q2 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 0% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Kilz on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Kilz.
