Kilz

Kilz Market Overview

According to Grips Intelligence in-store data spanning January 1 to September 30, 2026 across Ace Hardware, Amazon and Home Depot, Kilz — a brand under Behr Paint Company, a subsidiary of Masco Corporation (NYSE: MAS) — generates the overwhelming majority of its tracked revenue through a single retail partner. Ace Hardware alone accounts for 79.7% of year-to-date revenue share, leaving Amazon at 11.4% and Home Depot at 8.8%, a concentration that makes performance heavily dependent on one account. The average product price sits at $26.52, though it slipped 2.3% over the measured period even as the most recent month ticked up 3.0% to $26.58. Revenue momentum has been soft, falling 15.2% month over month and 6.4% across the tracked window. Price positioning also varies sharply by retailer, with Ace skewing toward entry-level one-gallon units near $24.99 while Home Depot's top sellers are five-gallon formats ranging from roughly $163 to $218.