GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through August 31, 2026 across Ace Hardware, Amazon and Home Depot, Kilz — a brand under Masco Corporation (NYSE: MAS) — generated an average product price of $26.20. Channel concentration is the defining feature of its footprint, with acehardware.com accounting for 80.4% of year-to-date revenue, well ahead of Amazon at 11.2% and homedepot.com at 8.2%. Momentum has been positive, with revenue up 31.4% over the tracked period and an 11.5% month-over-month gain in the most recent month. That growth came alongside softening prices, as the average selling price slipped 4.4% month-over-month to $26.03 and 3.7% overall. The combination suggests volume-led expansion, with Kilz trading price for share while leaning heavily on a single dominant retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 33% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Kilz on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Kilz.
BY REVENUE
Kilz sells 21% online and 79% offline. Online runs through 2 channels; offline through 1.
Online
21%
79%
Offline
Online channels
21%
Offline channels
79%
BY REVIEW COUNT
Across 630K ratings on 3 channels, Kilz averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 630K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$47.41
Price
$111K
Revenue
$63.97
Price
$57K
Revenue
$38.74
Price
$49K
Revenue
$59.57
Price
$40K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
