According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across acehardware.com, homedepot.com and Newegg, Rolatape's distribution is highly concentrated at a single retail partner. Ace Hardware accounts for 94.6% of year-to-date revenue, leaving Home Depot at just 4.3% and Newegg at 1.1%. The brand carries an average product price of $67.36, which has edged up 3.1% over the tracked period to roughly $70.11 in the most recent month. That pricing strength has not offset volume softness, with revenue down 12.0% across the period and a sharper 29.8% month-over-month decline in the latest reading. The combination of rising prices and falling revenue, paired with near-total reliance on one channel, points to a narrow distribution footprint worth monitoring.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Rolatape on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rolatape.
BY REVENUE
Rolatape sells 5% online and 95% offline. Online runs through 2 channels; offline through 1.
Online
5%
95%
Offline
Online channels
5%
Offline channels
95%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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