GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across retailers including Ace Hardware, Home Depot, Amazon, and Newegg, Rolatape demonstrates a highly concentrated retail footprint. Ace Hardware dominates as the brand's primary sales channel, commanding an impressive 83.6% of total revenue share. Home Depot follows at a distant 7.9%, with Amazon and Newegg capturing just 5.5% and 2.9% respectively. The brand's average product price sits at $62.63, reflecting a premium positioning within its category. This heavy reliance on a single retailer for the vast majority of its revenue represents both a strong partnership and a potential vulnerability in Rolatape's distribution strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 9% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Rolatape on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Rolatape.
BY REVENUE
Rolatape sells 16% online and 84% offline. Online runs through 3 retailers; offline through 1.
Online
16%
84%
Offline
Online channels
16%
Offline channels
84%
BY REVIEW COUNT
Across 2.75K ratings on 4 retailers, Rolatape averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 2.75K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
