GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline in-store data from Grips Intelligence tracking acehardware.com, homedepot.com, Amazon, and Newegg from January 1 to June 30, 2026, Rolatape's revenue declined 8.1% over the period, with a 9.3% month-over-month drop in the most recent month. Ace Hardware overwhelmingly dominated Rolatape's channel mix, accounting for 84.6% of revenue share, far ahead of Home Depot at 7.4%, Amazon at 5.5%, and Newegg at 2.5%. The brand's average product price held steady at $63.46, edging up 0.5% across the period despite the revenue softness. This concentration in a single retail channel underscores both the strength of the Ace Hardware relationship and the potential vulnerability of Rolatape's distribution footprint. The pricing stability paired with declining revenue suggests the pullback was driven by volume rather than discounting.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Rolatape on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rolatape.
BY REVENUE
Rolatape sells 16% online and 84% offline. Online runs through 3 channels; offline through 1.
Online
16%
84%
Offline
Online channels
16%
Offline channels
84%
BY REVIEW COUNT
Across 2.77K ratings on 4 channels, Rolatape averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 2.77K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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