GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026, Rolatape demonstrates a highly concentrated retail distribution strategy, with acehardware.com commanding an overwhelming 88.6% share of the brand's revenue, followed by homedepot.com at 8.4% and Newegg at just 3.0%. The brand's average product price sits at $65.25 across all tracked retailers during this period. Notably, Rolatape experienced overall revenue growth of 6.7% over the tracked timeframe, signaling healthy demand momentum despite a slight 1.8% month-over-month dip in the most recent period. However, average pricing has seen a modest decline of 2.6% over the same window, suggesting possible promotional activity or competitive pricing pressure. Rolatape's heavy reliance on Ace Hardware as its dominant sales channel represents both a strength in channel partnership and a potential vulnerability in retail diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 7% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Rolatape on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Rolatape.