GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to July 31, 2026 shows Roku, an independent public company (NASDAQ: ROKU), maintaining an average product price of $74.28 across the period. Channel concentration is unusually high, with Amazon accounting for 93.5% of year-to-date revenue and Best Buy contributing just 5.4%. Momentum has softened over the tracked window, with overall revenue down 7.8%, though the most recent month recorded a 2.1% rebound versus the prior period. Pricing has remained broadly stable, ending at a $75.34 average that was up 0.5% overall despite a 0.4% dip month over month. The combination of resilient pricing and a heavy single-channel dependence makes Roku's Amazon performance the key variable to watch in the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Roku on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Roku.
BY REVENUE
Roku sells 94% online and 6% offline. Online runs through 1 channel; offline through 3.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 4.43M ratings on 2 channels, Roku averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 4.43M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$164.88
Price
$7.2M
Revenue
$296.60
Price
$5.4M
Revenue
$88.93
Price
$5.2M
Revenue
$149.99
Price
$4.23M
Revenue
$144.37
Price
$3.83M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
