Roku

Roku Market Overview

According to Grips Intelligence data tracking Amazon and Best Buy from January to February 2026, Roku saw its revenue decline by 26.3% over the observed period, signaling a notable slowdown in consumer demand. Amazon dominates as Roku's primary sales channel, capturing an overwhelming 93.4% of the brand's revenue share, while Best Buy accounts for just 5.9%. The brand's average product price sits at $85.49, though this figure experienced a 14.4% decrease over the tracked period, suggesting increased promotional activity or a shift toward lower-priced items. Among Roku's top-selling products on Amazon, the 2025 Select Series Smart TVs range from approximately $162 to $400, while the Roku Ultra 2024 streaming player averages $88.48. These trends point to a price-sensitive market where Roku is leaning heavily on its Amazon partnership to drive volume amid softening revenue.