GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Amazon and Best Buy, Roku — operated by independent, NASDAQ-listed Roku, Inc. (NASDAQ: ROKU) — posted an average product price of $74.75 year to date. Distribution is heavily concentrated, with Amazon accounting for 93.4% of tracked revenue versus just 5.5% at Best Buy. Momentum through the third quarter was strong, as revenue climbed 20.3% over the measured period, including a 17.3% month-over-month gain in the latest month. Pricing moved higher alongside volume, with the average selling price rising 14.2% to $83.91, an 11.1% increase versus the prior month. That combination of rising prices and accelerating revenue suggests a favorable mix shift rather than discount-driven growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 21% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 15% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Roku on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Roku.
BY REVENUE
Roku sells 94% online and 6% offline. Online runs through 1 channel; offline through 3.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 4.26M ratings on 2 channels, Roku averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 4.26M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$268.26
Price
$11M
Revenue
$145.73
Price
$8.1M
Revenue
$131.82
Price
$6.2M
Revenue
$86.35
Price
$4.99M
Revenue
$93.49
Price
$2.29M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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