GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to June 30, 2026, Roku (NASDAQ: ROKU) saw overall revenue decline 6.6% over the period, with a further 9.7% month-over-month drop in the most recent reading. Amazon overwhelmingly dominated distribution, accounting for a 92.6% revenue share versus just 6.2% at Best Buy. The average product price rose 2.2% across the period to reach roughly $74.38, reflecting steady upward pricing momentum. Within the Amazon channel, the top-listed products ranged widely, from the $88.86 Roku Ultra 2024 streaming player up to the $385.86 65-inch 4K HDR Select Series model. Together, these Grips Intelligence datapoints point to a heavily Amazon-concentrated sales mix paired with softening revenue but firming average prices.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Roku on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Roku.
BY REVENUE
Roku sells 93% online and 7% offline. Online runs through 1 channel; offline through 3.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 4.46M ratings on 2 channels, Roku averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 4.46M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$163.57
Price
$5.7M
Revenue
$88.86
Price
$5.2M
Revenue
$149.99
Price
$5M
Revenue
$252.87
Price
$3.87M
Revenue
$385.86
Price
$3.37M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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