GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Roku generated the vast majority of its offline revenue through Amazon, which accounted for 93.0% of revenue share between January and April 2026, with Best Buy capturing just 6.0%. The brand's average product price during this period stood at $81.12, reflecting its competitive positioning in the streaming and smart TV market. Roku demonstrated strong momentum with revenue growing 13.3% over the tracked period, signaling healthy consumer demand. Among its top-selling products on Amazon, the Roku Smart TV 2025 lineup ranged from $154.49 for the 40-inch model to $389.78 for the 65-inch Select Series, while the popular Roku Ultra 2024 streaming player averaged $88.86. This data highlights Roku's heavy reliance on Amazon as its primary retail channel and its expanding footprint across both streaming devices and smart TVs.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 13% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Roku on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Roku.
BY REVENUE
$254.86
Price
$6.4M
Revenue
$154.49
Price
$4.78M
Revenue
$389.78
Price
$4.72M
Revenue
$88.86
Price
$4.2M
Revenue
