GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Best Buy between January 1 and August 31, 2026, Roku — a brand operated by Roku, Inc. (NASDAQ: ROKU) — posted an average product price of $78.81. Amazon dominates the brand's channel mix with a commanding 93.6% of year-to-date revenue, leaving Best Buy with just 5.3%. Revenue softened modestly over the summer, slipping 3.6% month-over-month and 1.9% across the June–August tracking window. Pricing moved in the opposite direction, with the average price climbing 1.3% month-over-month to $81.32 and rising 2.4% over the same period. That divergence between firming prices and easing revenue suggests unit volumes, rather than discounting, are the pressure point to watch heading into the second half.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Roku on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Roku.
BY REVENUE
Roku sells 94% online and 6% offline. Online runs through 1 channel; offline through 3.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 3.46M ratings on 2 channels, Roku averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 3.46M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$287.23
Price
$8.5M
Revenue
$166.45
Price
$6.9M
Revenue
$143.19
Price
$5.2M
Revenue
$89.72
Price
$4.08M
Revenue
$149.99
Price
$1.24M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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