Roku

Roku Market Overview

According to in-store data from Grips Intelligence, Roku maintained an average product price of $82.42 across tracked retailers during Q1 2026 (January–March), with Amazon and Best Buy as the primary retail channels. Amazon dominated Roku's retail distribution, commanding a 93.0% revenue share, while Best Buy accounted for 6.3% of total revenue during this period. Roku's overall revenue experienced a notable decline of 22.1% over the quarter, accompanied by a 15.0% decrease in average product price. Among Roku's top-selling products on Amazon, the 2025 Select Series Smart TVs ranged from $156.69 for the 40-inch model to $393.23 for the 65-inch 4K HDR variant, while the Roku Ultra 2024 streaming player held an average price of $88.73. These pricing trends suggest increased competitive pressure and potential promotional activity within Roku's retail footprint heading into Q2 2026.