Rocky

Rocky Market Overview

According to in-store data from Grips Intelligence, Rocky generated the vast majority of its revenue through Lowes.com, which accounted for 91.8% of its revenue share between January and April 2026, with HomeDepot.com capturing the remaining 8.2% across the two tracked retailers. The brand's average product price during this period stood at $185.82, though pricing showed a slight overall decline of 1.2% over the tracked months. Notably, there was a significant pricing gap between retailers, with Rocky's top-selling styles at Lowe's priced near $296, while its leading products at Home Depot averaged closer to $177. Despite a 12.1% month-over-month revenue dip in the most recent period, Rocky's overall revenue still grew 6.7% across the full timeframe. This heavy concentration in a single retail channel presents both a strength in partnership depth and a potential vulnerability worth monitoring.