Rocky

Rocky Market Overview

According to Grips Intelligence data tracking lowes.com and homedepot.com from January to February 2026, Rocky maintains a strong retail presence with Lowe's commanding 81% of the brand's revenue share compared to Home Depot's 19%. The brand's average product price sits at $183.88, with notable price variation between retailers—top products on Lowe's averaging near $280–$296 while Home Depot listings cluster around $140–$179. Rocky's average price trended upward by 8.6% over the observed period, signaling a shift toward higher-priced SKUs or reduced discounting. Revenue showed a 7.5% month-over-month gain in the most recent month, though the broader trend reflects a 19.1% decline over the full trailing period. This pricing resilience amid revenue fluctuation suggests Rocky may be prioritizing margin strength over volume in the home improvement channel.