Rocky

Rocky Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Lowe's and Home Depot shows Rocky, a brand of Nelsonville, Ohio-based Rocky Brands, Inc. (NASDAQ: RCKY), generating an average product price of $180.89. Channel concentration is striking: Lowe's accounts for 95.6% of year-to-date revenue, leaving Home Depot with just 4.4%. Momentum has been positive in the most recent tracked month, with revenue up 6.9% month over month and 1.3% higher across the May–July timeseries window. That growth has come alongside softer pricing, as the average price slipped 4.7% month over month to $169.04 and is down 4.9% over the same three-month period. The combination suggests volume gains are being supported by a lower realized price point rather than premium mix, even as top-selling items at Lowe's carry list prices near $296.