Home/Insights/Brands/RockyProduct Intelligence - 2026 YTD USA

Rocky

70K+

Products Sold, Jan to Sep 2026

400+

# Offline Stores

$147.27

Avg. Price

4.2

Avg. Rating

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Rocky Market Overview

Grips Intelligence in-store data covering January 1 through September 30, 2026 across Lowe's and Home Depot shows Rocky, a brand of Rocky Brands, Inc. (NASDAQ: RCKY), generating the overwhelming majority of its tracked sales through a single retailer. Lowe's accounts for 94.8% of year-to-date revenue, while Home Depot contributes just 4.4%, leaving the brand highly concentrated in one account. Revenue has climbed 14.0% over the tracked period, with the most recent month adding a further 0.6% gain. Pricing, however, has moved in the opposite direction: the average price fell 29.8% over the period to $113.18, well below the $148.50 year-to-date average. The combination of rising revenue and falling average price suggests volume growth is being driven by discounting and a shift toward lower-priced assortment at shelf.

Revenue Share by Channel
Data covers Lowe's, Home Depot

Rocky's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 14% from Jul to Sep.

Monthly revenue

Indexed values, 0-100

Rocky's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 29% from Jul to Sep.

Average price

Absolute values in $

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Rocky's categories

REVENUE SHARE

Home Depot

Revenue distribution across product categories for Rocky on Home Depot.

Home Depot

Categories by revenue share

Distribution in %

Rocky's channels

REVENUE SHARE

Revenue distribution across tracked channels for Rocky.

Channels by revenue share

Distribution in %

Rocky's customer ratings

BY REVIEW COUNT

Across 678K ratings on 2 channels, Rocky averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.2

/ 5

From 678K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Rocky

BY REVENUE

Home Depot
Home Depot
#1Unisex Alpha Force Zipper Waterproof Public Service Boot - Soft Toe - Black Size 11(M)

$110.61

Price

$25K

Revenue

#2Unisex Alpha Force Zipper Waterproof Public Service Boot - Soft Toe - Black Size 10.5(W)

$125.51

Price

$22K

Revenue

#3Unisex Alpha Force Zipper Waterproof Public Service Boot - Soft Toe - Black Size 10.5(M)

$84.09

Price

$22K

Revenue

#4Unisex Alpha Force Zipper Waterproof Public Service Boot - Soft Toe - Black Size 9.5(W)

$136.29

Price

$14K

Revenue

#5Unisex Alpha Force Zipper Waterproof Public Service Boot - Soft Toe - Black Size 11(W)

$126.01

Price

$9.8K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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