GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Rocky generated the vast majority of its revenue through Lowes.com, which accounted for 91.8% of its revenue share between January and April 2026, with HomeDepot.com capturing the remaining 8.2% across the two tracked retailers. The brand's average product price during this period stood at $185.82, though pricing showed a slight overall decline of 1.2% over the tracked months. Notably, there was a significant pricing gap between retailers, with Rocky's top-selling styles at Lowe's priced near $296, while its leading products at Home Depot averaged closer to $177. Despite a 12.1% month-over-month revenue dip in the most recent period, Rocky's overall revenue still grew 6.7% across the full timeframe. This heavy concentration in a single retail channel presents both a strength in partnership depth and a potential vulnerability worth monitoring.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 8% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Rocky on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Rocky.
BY REVIEW COUNT
Across 459K ratings on 2 retailers, Rocky averages 4.2★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.2
/ 5
From 459K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$177.00
Price
$32K
Revenue
$179.44
Price
$32K
Revenue
$140.28
Price
$27K
Revenue
$177.00
Price
$27K
Revenue