GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence, Rocky — a brand of Rocky Brands, Inc. (NASDAQ: RCKY) — was tracked across Lowe's and Home Depot from January 1 to August 31, 2026. Distribution is heavily concentrated, with lowes.com accounting for 95.7% of year-to-date revenue share versus just 4.3% at homedepot.com. Revenue momentum has been positive, rising 21.3% over the tracked period and climbing 13.5% in the most recent month measured. At the same time, the average selling price eased to $175.48 overall, with the latest monthly figure at $160.90, down 4.8% month over month and 9.3% across the period. The combination of accelerating revenue against a 9.3% price decline suggests volume-led growth and a more promotional posture in Rocky's largest retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 21% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Rocky on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Rocky.
BY REVIEW COUNT
Across 640K ratings on 3 channels, Rocky averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 640K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$113.04
Price
$20K
Revenue
$132.63
Price
$18K
Revenue
$80.53
Price
$17K
Revenue
$136.29
Price
$14K
Revenue
$132.09
Price
$9.4K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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