Rocky

Rocky Market Overview

According to in-store data from Grips Intelligence, Rocky generated the majority of its revenue through Lowe's, which accounted for 85.7% of its retail share between January and March 2026, with Home Depot capturing the remaining 14.3% across the two tracked retailers. During this period, Rocky's average product price stood at $192.51, reflecting a notable 19.5% increase in average pricing over the quarter. Revenue momentum was also positive, with Rocky achieving 9.7% revenue growth across the Q1 2026 timeframe. The pricing gap between retailers is significant, with top-selling products at Lowe's averaging around $296, while Home Depot's best sellers were priced closer to the $140–$179 range. This pricing disparity suggests Rocky may be leveraging different product strategies across its key retail partners to target distinct customer segments.