GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Rocky (NASDAQ: RCKY) generated an average product price of $182.15 across brick-and-mortar retail channels tracked from January 1 to June 30, 2026, with sales monitored at Lowe's and Home Depot. Lowe's dominated the brand's revenue mix, accounting for 92.0% of total share versus just 8.0% for Home Depot, per Grips Intelligence. Over the second-quarter timeseries period spanning April 1 to June 30, 2026, revenue declined 23.0% overall, with the most recent tracked month falling 5.4% versus the prior month. Average price also trended slightly downward, dipping 1.5% overall to $177.40 in the latest tracked month per Grips Intelligence. Notably, the brand's highest-priced offerings surfaced at Lowe's, where several Coyote Brown steel-toe styles carried average prices around $296.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 23% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Rocky on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Rocky.
BY REVIEW COUNT
Across 675K ratings on 2 channels, Rocky averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 675K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$177.00
Price
$32K
Revenue
$179.44
Price
$32K
Revenue
$177.00
Price
$27K
Revenue
$139.89
Price
$27K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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