Grips Intelligence in-store data covering January 1 through September 30, 2026 across Lowe's and Home Depot shows Rocky, a brand of Rocky Brands, Inc. (NASDAQ: RCKY), generating the overwhelming majority of its tracked sales through a single retailer. Lowe's accounts for 94.8% of year-to-date revenue, while Home Depot contributes just 4.4%, leaving the brand highly concentrated in one account. Revenue has climbed 14.0% over the tracked period, with the most recent month adding a further 0.6% gain. Pricing, however, has moved in the opposite direction: the average price fell 29.8% over the period to $113.18, well below the $148.50 year-to-date average. The combination of rising revenue and falling average price suggests volume growth is being driven by discounting and a shift toward lower-priced assortment at shelf.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 14% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 29% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Rocky on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Rocky.
BY REVIEW COUNT
Across 678K ratings on 2 channels, Rocky averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 678K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$110.61
Price
$25K
Revenue
$125.51
Price
$22K
Revenue
$84.09
Price
$22K
Revenue
$136.29
Price
$14K
Revenue
$126.01
Price
$9.8K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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