Georgia Boot

Georgia Boot Market Overview

According to Grips Intelligence in-store data tracked across Lowe's and Home Depot from January 1 to August 31, 2026, Georgia Boot — a brand of Rocky Brands (NASDAQ: RCKY) — commands an average selling price of $164.57. Distribution is highly concentrated, with lowes.com accounting for 92.5% of year-to-date revenue versus just 7.5% at homedepot.com, leaving the brand heavily dependent on a single retail partner. Momentum turned positive over the summer, with revenue rising 21.5% month over month in the most recent period and 7.1% across the June–August window. That growth came alongside softer pricing, as the average price slipped 4.7% month over month to $156.20 and 4.2% over the quarter, suggesting promotional activity or a shift toward lower-priced assortments drove volume. The combination of expanding revenue and compressing price points is the key dynamic to watch, particularly given how little diversification exists outside the Lowe's channel.