GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through September 30, 2026 across Lowe's and Home Depot, Georgia Boot — a brand of Rocky Brands, Inc. (NASDAQ: RCKY) — maintained an average product price of $158.86. Distribution is heavily concentrated, with Lowe's accounting for 91.9% of year-to-date revenue versus just 8.1% at Home Depot. Revenue rose 9.4% over the tracked period, though momentum cooled late in the window with a 10.0% month-over-month decline. Pricing softened more sharply, falling 16.2% overall to $137.34 in the most recent month, a 12.1% drop from the prior month. The combination of growing revenue against a declining average price suggests volume gains are being driven by promotional or lower-priced assortments.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 16% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Georgia Boot on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Georgia Boot.
BY REVIEW COUNT
Across 510K ratings on 2 channels, Georgia Boot averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 510K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$128.09
Price
$22K
Revenue
$92.16
Price
$16K
Revenue
$88.24
Price
$15K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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