GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's and Home Depot from January 1 to August 31, 2026, Heartland commands an average product price of $401.60. Distribution is heavily concentrated, with lowes.com accounting for 97.1% of year-to-date revenue while homedepot.com contributes just 1.9%. Revenue has grown 6.6% over the tracked period, though the most recent month slipped 3.0% against the prior month. Pricing tells a similar story of momentum with near-term softness: the average price rose 10.6% overall yet fell 13.1% month-over-month to $374.16. That concentration risk, paired with a cooling price trajectory, makes the balance between the two retail channels the key metric to watch heading into the next quarter.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Heartland on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Heartland.
BY REVIEW COUNT
Across 87K ratings on 2 channels, Heartland averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 87K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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