GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Lowe's, Home Depot, and Amazon, Heartland's revenue fell 40.2% over the tracked period, with a 22.0% month-over-month decline in the most recent month. The brand's average product price also softened markedly, dropping 39.1% across the period to a recent monthly average of $328.79, down 16.4% versus the prior month. Grips Intelligence data shows Heartland's sales are heavily concentrated at Lowe's, which commanded a dominant 95.6% revenue share, dwarfing Home Depot at 2.9% and Amazon at 1.1%. This near-total reliance on a single retail partner underscores a significant channel-concentration risk for the brand. Heartland's parent company, Backyard Products, is privately held, so no public stock ticker is available.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 40% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 39% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Heartland on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Heartland.
BY REVIEW COUNT
Across 75K ratings on 3 channels, Heartland averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 75K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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