GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Lowe's and Home Depot from January 1 to September 30, 2026 shows Heartland, a brand owned by Thor Industries (NYSE: THO), operating with a heavily concentrated retail footprint. Lowe's accounts for 97.2% of year-to-date revenue, while Home Depot contributes just 1.9%, leaving the brand's performance almost entirely tied to a single retail partner. Momentum has been positive, with revenue up 17.0% across the tracked period and growing 20.7% month over month in the most recent reading. Pricing has moved higher as well: the average product price sits at $417.95 year to date but climbed to $472.54 in the latest month, a 25.8% monthly increase and an 8.6% gain overall. Together, these Grips Intelligence figures point to a brand gaining both volume and price leverage, though with concentration risk that leaves little cushion if its primary channel softens.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 17% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Heartland on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Heartland.
BY REVIEW COUNT
Across 88K ratings on 2 channels, Heartland averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 88K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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