Heartland

Heartland Market Overview

According to Grips Intelligence data covering January–February 2026 across four major home-improvement retailers, Heartland generates a dominant 75.7% of its online revenue through Lowes.com, making it the brand's primary retail channel by a wide margin. Home Depot follows as a distant second at 16.4% revenue share, while Amazon and Menards.com account for a combined 7.9%. The brand's average product price during this period stood at $59.32, though pricing saw a notable 30.4% overall decline across the tracked months. Heartland experienced a significant revenue contraction of 45.4% over the observed trend period, signaling potential seasonal softness or shifting consumer demand. These insights underscore Heartland's heavy reliance on Lowe's as its core digital sales driver, a factor that both strengthens its channel partnership and presents concentration risk.