GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Amazon, menards.com, lowes.com, acehardware.com and homedepot.com, Rock Doctor — a brand of privately held Apex Products, LLC — carries an average product price of $15.58. Amazon dominates the brand's distribution footprint with 69.2% of year-to-date revenue share, while menards.com contributes a substantial 20.9%. The remaining three channels together account for roughly 10%, with lowes.com at 7.0%, acehardware.com at 1.9% and homedepot.com at 1.1%, pointing to a concentrated retail mix. Momentum has weakened over the July–September tracking window, with revenue down 18.2% month-over-month and 30.1% across the period overall. Average price softened in parallel, slipping 4.2% month-over-month to $16.01 and declining 3.8% over the quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 30% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Rock Doctor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rock Doctor.
BY REVENUE
Rock Doctor sells 79% online and 21% offline. Online runs through 3 channels; offline through 2.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 55K ratings on 4 channels, Rock Doctor averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 55K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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