GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Rock Doctor generated the majority of its revenue through Amazon, which accounted for 67.5% of total revenue share between January and May 2026, followed by Menards.com at 25.1%, with Lowe's, Ace Hardware, and Home Depot combining for under 8%. The brand's average product price stood at $14.63, reflecting a notable 10.7% increase in average price over the tracked period. Despite this pricing growth, Rock Doctor experienced a 6.0% decline in overall revenue during the same timeframe, suggesting that higher prices may be impacting purchase volume. The concentration of nearly two-thirds of revenue on a single platform highlights both a strong Amazon presence and a potential vulnerability in channel diversification. These insights point to a brand navigating a challenging balance between pricing strategy and sustained sales momentum across major retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 6% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 11% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Rock Doctor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Rock Doctor.
BY REVENUE
Rock Doctor sells 73% online and 27% offline. Online runs through 3 retailers; offline through 2.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 55K ratings on 5 retailers, Rock Doctor averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 55K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
