GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to June 30, 2026 across Menards, Amazon, Home Depot, and Lowe's, Mint-X saw its revenue fall 29.1% over the period, with a 21.2% month-over-month drop in the latest tracked month. The brand's average product price was $14.28, though pricing weakened significantly, declining 28.0% across the period and 18.5% month-over-month to $11.60 in the most recent month. Distribution was highly concentrated, with menards.com and Amazon together accounting for roughly 92% of revenue at 47.1% and 45.1% share respectively. By contrast, homedepot.com and lowes.com contributed just 5.5% and 1.6% of revenue, underscoring the brand's heavy reliance on its two leading channels. Taken together, the Grips Intelligence data points to a period of softening demand and eroding price realization for Mint-X in the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 29% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 28% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Mint-X on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Mint-X.
BY REVENUE
Mint-X sells 50% online and 50% offline. Online runs through 3 channels; offline through 2. Online share has moved from 10% in Feb to 35% in Jun.
Online
50%
50%
Offline
Online channels
50%
Offline channels
50%
BY REVIEW COUNT
Across 26K ratings on 4 channels, Mint-X averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 26K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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