GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Menards.com, Amazon, HomeDepot.com, and Lowes.com, Mint-X carries an average product price of $12.32. Distribution is heavily concentrated, with Menards.com accounting for 59.4% of year-to-date revenue and Amazon contributing another 28.1%, leaving HomeDepot.com (8.9%) and Lowes.com (3.0%) as smaller contributors. Revenue has trended downward over the tracked window, falling 13.4% overall despite a marginal 0.3% month-over-month uptick in the most recent period. Pricing has softened in parallel, with the average price declining 12.8% across the period to $10.11, a 4.7% drop versus the prior month. The combination of a shrinking top line and lower realized prices suggests promotional pressure or a shift toward lower-priced assortment within the brand's largest retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Mint-X on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Mint-X.
BY REVENUE
Mint-X sells 40% online and 60% offline. Online runs through 3 channels; offline through 2. Online share has moved from 61% in Apr to 19% in Aug.
Online
40%
60%
Offline
Online channels
40%
Offline channels
60%
BY REVIEW COUNT
Across 26K ratings on 4 channels, Mint-X averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 26K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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