GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Rite Lite generated the vast majority of its revenue through Amazon, which held a 95.2% share year-to-date from January 1 to June 30, 2026, while homedepot.com contributed just 3.4% across the channels tracked. Revenue showed significant seasonal contraction, dropping 68.5% month-over-month and 74.5% overall across the April 1 to June 30, 2026 timeseries period, reflecting the post-Passover slowdown. Meanwhile, the average product price rose 4.0% over the period to reach $13.15, with a 5.0% month-over-month increase bringing it to $12.98. Among top listings on Amazon, the Deluxe Soft Seder Plate Set commanded the highest average price at $40.81, well above the brand's overall average. Together, these Grips Intelligence datapoints underscore Rite Lite's heavy concentration in a single retail channel alongside pronounced holiday-driven revenue volatility.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 74% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Rite Lite on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Rite Lite.
BY REVIEW COUNT
Across 27K ratings on 2 channels, Rite Lite averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 27K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$17.99
Price
$40K
Revenue
$16.30
Price
$23K
Revenue
$13.00
Price
$18K
Revenue
$40.81
Price
$18K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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