GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, homedepot.com, lowes.com and acehardware.com from January 1 to September 30, 2026 shows Rite Lite, a privately held brand, concentrating the overwhelming majority of its revenue on a single channel, with Amazon accounting for 86.6% of year-to-date sales. Home Depot is the clear secondary outlet at 9.5%, while Lowe's (2.7%) and Ace Hardware (1.3%) together contribute just 4% of the total. Momentum has been strong in recent months, with revenue up 169.0% month over month and 356.6% overall across the July–September timeseries window. That growth has come alongside softening pricing, as the average selling price fell 13.6% month over month to $15.76 and declined 20.2% across the period. The blended average product price of $13.13 points to a volume-led trajectory rather than one driven by premium positioning.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 357% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 20% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Rite Lite on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rite Lite.
BY REVIEW COUNT
Across 4.86K ratings on 4 channels, Rite Lite averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 4.86K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$18.94
Price
$20K
Revenue
$10.21
Price
$9.6K
Revenue
$29.99
Price
$8.2K
Revenue
$13.95
Price
$8.1K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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