GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Rite Lite demonstrates a heavily concentrated retail footprint, with Amazon commanding 96.7% of the brand's revenue share, followed by homedepot.com at just 2.4%. The brand's average product price during this period stood at $13.30, though pricing showed a notable downward trend, declining 13.5% over the tracked timeframe. Revenue also experienced significant pressure, dropping 21.6% over the same period. Despite these headwinds, Rite Lite maintains a diverse product catalog on Amazon, with individual product prices ranging from approximately $5 to $40. These trends suggest a brand navigating seasonal demand cycles while leaning almost exclusively on a single dominant retail channel for distribution.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 22% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 13% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Rite Lite on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Rite Lite.
BY REVIEW COUNT
Across 36K ratings on 2 retailers, Rite Lite averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 36K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$18.40
Price
$90K
Revenue
$12.61
Price
$40K
Revenue
$39.99
Price
$32K
Revenue
