GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Dorcy generated the majority of its revenue through Ace Hardware, which accounted for 65.2% of total revenue share between January and May 2026, followed by Amazon at 23.5% and Lowe's at 8.2%. The brand's average product price stood at $8.65 across all tracked retailers during this period. Notably, Dorcy experienced a 28.0% increase in average price over the March to May 2026 timeframe, suggesting a shift toward higher-priced items in its sales mix. However, this price increase coincided with a 33.2% decline in overall revenue during the same period, indicating potential volume pressure as prices rose. With Ace Hardware commanding nearly two-thirds of Dorcy's revenue distribution, the brand shows a heavily concentrated retail footprint across the four retailers tracked.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 23% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 26% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Dorcy on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Dorcy.
BY REVENUE
Dorcy sells 34% online and 66% offline. Online runs through 4 channels; offline through 1. Online share has moved from 29% in Jan to 46% in May.
Online
34%
66%
Offline
Online channels
34%
Offline channels
66%
BY REVIEW COUNT
Across 151K ratings on 4 channels, Dorcy averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 151K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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