GRIPS CUSTOMERS & RESEARCH PARTNERS
LIFX, a brand owned by privately held Feit Electric, generated an average product price of $45.17 across tracked in-store retail channels between January 1 and August 31, 2026, according to Grips Intelligence data. Amazon dominates the brand's revenue mix at 70.4%, followed by homedepot.com at 15.1% and acehardware.com at 14.5%. Momentum has been positive in the most recent quarter, with revenue up 13.9% month over month and 12.3% higher across the June–August window. Pricing, however, has moved in the opposite direction, with the average selling price settling at $41.40 after an 11.6% decline over the same period. That combination of rising revenue against softening prices points to volume-led growth concentrated in the Amazon channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for LIFX on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for LIFX.
BY REVENUE
LIFX sells 85% online and 15% offline. Online runs through 2 channels; offline through 1.
Online
85%
15%
Offline
Online channels
85%
Offline channels
15%
BY REVIEW COUNT
Across 50K ratings on 3 channels, LIFX averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 50K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$113.27
Price
$18K
Revenue
$158.38
Price
$11K
Revenue
$75.42
Price
$4.75K
Revenue
$80.93
Price
$4.21K
Revenue
$82.43
Price
$3.38K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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