GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through September 30, 2026 across Amazon, Ace Hardware, Home Depot, and Lowe's, LIFX has posted solid momentum with revenue up 19.3% over the tracked period. Amazon dominates the brand's channel mix at 67.9% of year-to-date revenue, leaving the remaining retailers to split roughly a third of the total. Ace Hardware (15.8%) and Home Depot (14.9%) are nearly tied as the second-largest outlets, while Lowe's contributes just 1.5%. Pricing has also firmed, with the average product price reaching $42.14 and climbing 4.1% across the period. Together, the combination of rising prices and double-digit revenue growth suggests LIFX is expanding value per sale rather than relying on discounting.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 19% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for LIFX on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for LIFX.
BY REVENUE
LIFX sells 84% online and 16% offline. Online runs through 2 channels; offline through 2.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 53K ratings on 4 channels, LIFX averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 53K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$158.30
Price
$15K
Revenue
$116.96
Price
$12K
Revenue
$69.79
Price
$7.7K
Revenue
$81.16
Price
$4.79K
Revenue
$97.30
Price
$2.92K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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