GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence offline retail data spanning January 1 to June 30, 2026 across Amazon, Home Depot, and Ace Hardware, LIFX generated an average product price of $50.99 while overall revenue declined 9.9% over the tracked period. Amazon dominated the brand's in-store revenue mix at 67.1%, well ahead of homedepot.com at 17.5% and acehardware.com at 15.4%. In the most recent quarter (April 1 to June 30, 2026), revenue grew 4.3% month-over-month, signaling a modest recovery despite the broader six-month decline. Average selling price also eased, decreasing 3.3% across the full period to a recent level of $47.50. Together, these Grips Intelligence figures point to a channel strategy heavily concentrated on Amazon alongside gradual price softening.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for LIFX on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for LIFX.
BY REVENUE
LIFX sells 85% online and 15% offline. Online runs through 2 channels; offline through 1.
Online
85%
15%
Offline
Online channels
85%
Offline channels
15%
BY REVIEW COUNT
Across 53K ratings on 3 channels, LIFX averages 4.1★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.1
/ 5
From 53K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$111.61
Price
$24K
Revenue
$159.97
Price
$7.4K
Revenue
$222.83
Price
$6K
Revenue
$77.63
Price
$5.8K
Revenue
$141.58
Price
$4.39K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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