GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Home Depot, and Ace Hardware, LIFX maintained an average product price of $52.45 during the tracked period. Amazon dominated as LIFX's primary retail channel, capturing 72.2% of the brand's revenue share, while Home Depot and Ace Hardware each accounted for 13.9%. The brand experienced a notable revenue decline of 27.5% over the recent trend period, accompanied by an 11.7% drop in average pricing, suggesting increased competitive or promotional pressure. Despite the pricing headwinds, LIFX's product range spans a wide price spectrum, from its $36.27 A19 smart bulbs on Amazon to premium offerings like the $222.83 Edison String-Light sets at Home Depot. This pricing diversity across retailers indicates LIFX is pursuing a broad market strategy, though the significant revenue contraction warrants close monitoring in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 27% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 12% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for LIFX on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for LIFX.
BY REVENUE
LIFX sells 86% online and 14% offline. Online runs through 2 retailers; offline through 1.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 59K ratings on 3 retailers, LIFX averages 4.2★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.2
/ 5
From 59K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$109.40
Price
$21K
Revenue
$222.83
Price
$6K
Revenue
$77.63
Price
$5.8K
Revenue
$82.43
Price
$3.38K
Revenue
