GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, NuVo demonstrates a heavily concentrated retail footprint, with Home Depot commanding 95.7% of the brand's total revenue share compared to just 3.5% on Amazon. The brand's average product price sits at $521.11, reflecting a premium positioning within its category. However, NuVo has faced significant headwinds during this period, with revenue declining 92.6% over the tracked timeframe and average price dropping 87.2%, signaling potential challenges in demand or shifting product mix. Despite the downturn, NuVo's top-performing listings on Home Depot reach price points between $2,779 and $4,117, anchoring the brand firmly in the high-ticket segment. This sharp reliance on a single retailer for nearly all revenue presents both a strategic vulnerability and a focused distribution advantage worth monitoring.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 93% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 87% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for NuVo on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for NuVo.
BY REVIEW COUNT
Across 52K ratings on 2 retailers, NuVo averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 52K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
