GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026, NuVo demonstrates a highly concentrated retail strategy, with homedepot.com commanding 96.4% of the brand's total revenue share, while Amazon accounts for just 2.9%. The brand's average product price sits at $602.78, reflecting a premium positioning in its market. However, NuVo has faced significant headwinds during this period, with overall revenue declining 67.8% and average price dropping 83.0% across the tracked timeframe. The sharp price erosion suggests aggressive discounting or a notable shift in product mix toward lower-priced items on Amazon compared to Home Depot's higher-ticket offerings. These trends signal a critical inflection point for NuVo's e-commerce strategy across its two primary retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 68% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 83% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for NuVo on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for NuVo.
