GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Best Buy, homedepot.com, and lowes.com from January to February 2026, eero demonstrates a heavily concentrated retail footprint, with Best Buy commanding a dominant 85.9% share of the brand's total revenue. The brand's average product price stands at $329.67, though this figure has seen a notable 22.8% increase over the trailing period, suggesting a shift toward higher-tier product sales. Despite this upward pricing trend, eero experienced a significant 29.3% decline in overall revenue during the tracked period, indicating potential demand softening. Home Depot and Lowe's account for a combined 13.9% of revenue share, representing a relatively small but notable secondary distribution channel for the brand. This combination of rising average prices and falling revenue may signal an opportunity for eero to reassess its pricing and promotional strategy across key retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 28% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 23% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for eero on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for eero.
BY REVENUE