GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, Best Buy, and Office Depot from January to February 2026, TP-Link maintains an average product price of $86.89 across these retailers. Amazon dominates as TP-Link's primary sales channel, commanding a striking 92.8% of the brand's total revenue share, with Best Buy and Office Depot trailing significantly at 5.7% and 1.3% respectively. The brand experienced a notable revenue decline of 29.2% over the tracked period, signaling potential seasonal softening or shifting competitive dynamics. Average pricing also saw a downward trend, decreasing 5.7% over the same window, which may reflect increased promotional activity or market pressure. TP-Link's heavy reliance on Amazon as its dominant retail channel presents both a strength in marketplace reach and a potential vulnerability in channel diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 29% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for TP-Link on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for TP-Link.
BY REVENUE
TO TP-LINK
