Richmond

Richmond Market Overview

Grips Intelligence in-store data tracking Menards from January 1 to September 30, 2026 shows Richmond operating as an effectively single-channel brand, with menards.com accounting for 99.4% of year-to-date revenue. The brand's average product price sits at $312.50 across the tracked period, though the most recent month registered a higher $319.14 after a 3.1% month-over-month decline. Momentum has softened recently, with revenue falling 6.4% versus the prior month and 6.3% across the Q3 timeseries window. Richmond, a brand under Pilgrim's Europe, the UK and Ireland arm of Pilgrim's Pride Corporation (NASDAQ: PPC), also shows a gradual pricing drift, with average price down 1.6% overall. Top-selling SKUs carry notably higher price points, ranging from roughly $375 to $530, indicating the brand's revenue skews toward premium tiers within a narrow retail footprint.