According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026, Richmond generated 99.4% of its year-to-date revenue through a single retail channel, Menards (menards.com), pointing to an unusually concentrated distribution footprint. The brand, part of the Pilgrim's Pride Corporation (NASDAQ: PPC) portfolio, recorded an average product price of $305.79 across the tracked period. Momentum over the June–August 2026 window was modestly positive, with revenue up 2.0% overall and a 0.2% gain in the most recent month. Pricing moved faster than volume, as the average selling price climbed 3.9% to $329.34, a 1.6% month-over-month increase. Taken together, the data suggests Richmond's recent growth is being driven more by price realization than by channel expansion.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Richmond on Menards.
REVENUE SHARE
Revenue distribution across tracked channels for Richmond.
BY REVENUE
$460.66
Price
$11M
Revenue
$514.19
Price
$3.71M
Revenue
$535.37
Price
$1.75M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis