Home/Insights/Brands/ReynoldsProduct Intelligence - 2026 YTD USA

Reynolds

1M+

Products Sold, Jan to Sep 2026

1,300+

# Offline Stores

$9.01

Avg. Price

4.8

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Reynolds Market Overview

Grips Intelligence in-store data tracked across Amazon, lowes.com and acehardware.com between January 1 and September 30, 2026 shows Reynolds — a brand of Nasdaq-listed Reynolds Consumer Products (NASDAQ: REYN) — operating at an average product price of $9.02. Channel concentration is the defining feature of the brand's footprint, with Amazon accounting for 93.2% of year-to-date revenue, leaving lowes.com at 5.2% and acehardware.com at just 1.1%. Momentum softened over the July–September window, where revenue slipped 1.7% overall and fell 3.9% in the most recent month-over-month comparison. Pricing moved in the same direction, with the average selling price easing 2.0% across the quarter to $9.06 after a sharper 5.4% monthly decline. The combination of a narrowing price point and a modest revenue dip suggests discounting has yet to offset volume pressure, while the heavy Amazon dependency leaves limited diversification across the tracked retailers.

Revenue Share by Channel
Data covers Amazon, Lowe's

Reynolds's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 2% from Jul to Sep.

Monthly revenue

Indexed values, 0-100

Reynolds's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 2% from Jul to Sep.

Average price

Absolute values in $

Start benchmarking for free

Reynolds's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Reynolds on Amazon.

Amazon

Categories by revenue share

Distribution in %

Reynolds's channels

REVENUE SHARE

Revenue distribution across tracked channels for Reynolds.

Channels by revenue share

Distribution in %

Reynolds's customer ratings

BY REVIEW COUNT

Across 2.82M ratings on 2 channels, Reynolds averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.8

/ 5

From 2.82M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Reynolds

BY REVENUE

Amazon
Amazon
#1Reynolds Wrap Aluminum Foil, 200 Square Feet

$14.67

Price

$3.05M

Revenue

#2Reynolds Wrap Heavy Duty Aluminum Foil, 50 Square Feet

$5.78

Price

$1.32M

Revenue

#3Reynolds Kitchens Slow Cooker Liners, Regular (Fits 3-8 Quarts), 20 Count

$13.40

Price

$697K

Revenue

#4Reynolds Wrap Heavy Duty Aluminum Foil, 130 Square Feet

$13.65

Price

$643K

Revenue

#5Reynolds Kitchens Unbleached Parchment Paper Roll, 45 Square Feet

$3.53

Price

$445K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved