GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Rel generated 100% of its revenue exclusively through Best Buy during Q1 2026 (January–March 2026). The brand experienced remarkable momentum, with revenue surging 1,774.9% month-over-month during the quarter, reflecting rapid sell-through at the retailer. Rel maintained an average product price of $397.51 across the tracked period, positioning it in the mid-to-premium price segment. Average pricing saw notable fluctuation, with a 59.6% month-over-month decrease at one point, yet still climbing 26.3% overall across the quarter. This combination of aggressive revenue growth and rising average prices suggests strengthening demand and a potentially expanding product assortment at Best Buy.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 77% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 26% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Rel on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Rel.