GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline sales data from Grips Intelligence covering January 1 to June 30, 2026, Rel generated 100% of its revenue through a single retail channel, Best Buy, over the tracked period. During the April 1 to June 30, 2026 timeseries window, the brand's overall in-store revenue declined 35.1%, signaling meaningful softening in the second quarter despite a 10.4% month-over-month uptick in its strongest month. Rel's average selling price climbed a striking 182.6% across the full period, underscoring a significant shift toward higher-priced positioning. The average product price settled at $603.71, though a recent month saw the figure reach as high as $1,266.58 before easing 26.5% month-over-month. Taken together, the Grips Intelligence data highlights a concentrated single-channel footprint paired with volatile pricing and revenue trends through the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 35% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 183% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Rel on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Rel.
BY REVIEW COUNT
Across 991 ratings on 1 channel, Rel averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 991 ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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