GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Rel's tracked performance from January 1 to July 31, 2026 was concentrated entirely at a single retail channel, with Best Buy accounting for 100% of year-to-date revenue. The brand's average product price across the period stood at $636.87, positioning it firmly in the premium tier of its retail category. Momentum weakened sharply toward the end of the measured window, with revenue falling 91.6% month over month and down 90.8% across the tracked timeseries period of May through July 2026. Pricing followed a similar trajectory, with the average selling price sliding to $306.91, a 75.8% monthly decline and an 82.2% drop overall. The combination of single-channel dependence and a steep simultaneous contraction in both revenue and realized price suggests a narrow distribution footprint that leaves the brand highly exposed to shifts at one retail partner.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 91% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 82% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Rel on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Rel.
BY REVIEW COUNT
Across 751 ratings on 1 channel, Rel averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 751 ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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