GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked Rel from January 1 to September 30, 2026 across Best Buy, the retailer that accounted for 99.9% of the brand's measured offline revenue. Across that period, Rel's average product price registered at $1,332.50, placing it firmly in the premium tier of its retail category. Revenue expanded dramatically over the tracked window, rising 4,080.4% from the opening month, signaling rapid shelf expansion or sharply improved sell-through. Momentum cooled in the most recent reading, however, with revenue falling 64.6% month over month. Average selling price also eased 7.6% to $1,552.09 in the latest month, though it remains 667.2% above where it started, according to Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4018% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 796% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Rel on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Rel.
BY REVIEW COUNT
Across 2.1K ratings on 1 channel, Rel averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 2.1K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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