GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to April 2026, Rel generated 100% of its revenue exclusively through Best Buy. The brand experienced remarkable momentum, with revenue surging an impressive 4,158.7% over the tracked period. Rel's average product price stood at $425.63, reflecting a premium positioning within its category. Despite this strong pricing, the brand's average price decreased 57.5% over the period, suggesting a shift toward more accessible offerings or promotional activity. This rapid revenue acceleration paired with evolving pricing signals a brand in an aggressive growth phase worth monitoring closely.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 4159% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 57% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Rel on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Rel.