GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Best Buy from January to February 2026, Rel holds a 100% revenue share exclusively through Best Buy, making it the brand's sole retail channel. The brand's average product price stands at $358.49, though pricing has seen significant volatility with a 212.4% month-over-month increase in average price reaching $1,053.96, suggesting a notable shift in product mix. Revenue experienced a sharp decline of 94.9% over the tracked period, indicating a substantial contraction in sales volume despite the higher price points. This inverse relationship between rising average prices and falling revenue suggests Rel may be transitioning toward a more premium, lower-volume positioning at Best Buy. Analysts and retailers should monitor whether this trend stabilizes or signals a broader strategic shift for the brand.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 95% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 104% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Rel on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Rel.