GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across lowes.com, menards.com, acehardware.com and Amazon, Reflectix maintained an average product price of $27.90. Distribution is heavily concentrated, with lowes.com accounting for 63.2% of year-to-date revenue, followed by menards.com at 18.8% and acehardware.com at 10.9%. Amazon remains the smallest tracked channel at just 7.1% of revenue, underscoring the brand's reliance on home improvement retail. Momentum has softened over the period, with revenue declining 37.0% and the most recent month down 8.8% versus the prior month. Pricing has followed a similar path, with the average selling price falling 14.5% overall to $27.18 in the latest month, a 1.5% month-over-month decrease.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 37% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Reflectix on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Reflectix.
BY REVENUE
Reflectix sells 27% online and 73% offline. Online runs through 2 channels; offline through 3. Online share has moved from 17% in May to 24% in Sep.
Online
27%
73%
Offline
Online channels
27%
Offline channels
73%
BY REVIEW COUNT
Across 70K ratings on 4 channels, Reflectix averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 70K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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