GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026, Reflectix generated the largest share of its revenue through Lowes.com at 43.2%, followed closely by Menards.com at 36.1%, with Ace Hardware and Amazon accounting for 14.1% and 6.6% respectively. The brand's average product price during this period stood at $24.31, reflecting a 3.6% overall increase in average pricing over the tracked months. Despite the positive pricing trend, Reflectix experienced a 6.8% decline in overall revenue, suggesting a potential softening in unit demand across its key retail partners. This revenue-to-price dynamic indicates that while Reflectix maintains strong distribution across major home improvement retailers, the brand may need to focus on volume-driving strategies to offset recent sales declines.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 7% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Reflectix on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Reflectix.
