GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Lowe's, Menards, Ace Hardware and Amazon shows Reflectix, a brand under privately held Balcan Innovations, holding a highly concentrated retail footprint. Lowe's alone accounts for 61.9% of year-to-date revenue, with Menards at 19.6%, Ace Hardware at 11.8% and Amazon trailing at just 6.8%. The average product price sits at $27.59, down 1.5% over the tracked period. Momentum softened late in the window, with the most recent month showing a 30.5% revenue decline versus the prior month and a 13.2% drop in average price to $27.69. Even so, overall revenue was down only 1.9% across the period, suggesting the recent dip reflects seasonal or promotional swings rather than a sustained decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Reflectix on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Reflectix.
BY REVENUE
Reflectix sells 25% online and 75% offline. Online runs through 2 channels; offline through 3. Online share has moved from 15% in Apr to 27% in Aug.
Online
25%
75%
Offline
Online channels
25%
Offline channels
75%
BY REVIEW COUNT
Across 72K ratings on 4 channels, Reflectix averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 72K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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