GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Real Wood Products generated an average product price of $58.91 across three major home improvement retailers between January and May 2026. Menards dominated the brand's revenue distribution with a commanding 54.4% share, followed by Lowe's at 32.2% and Ace Hardware at 13.4%. The brand experienced remarkable revenue growth of 458.2% over the tracked period, signaling a significant surge in consumer demand. Despite this explosive growth, the average price decreased 16.6% over the same timeframe, suggesting a strategic shift toward more accessible price points or a changing product mix. This combination of aggressive revenue expansion and declining average prices positions Real Wood Products as a brand rapidly scaling its market presence across major retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 458% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 17% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Real Wood Products on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Real Wood Products.
BY REVIEW COUNT
Across 3.3K ratings on 3 retailers, Real Wood Products averages 4.3★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.3
/ 5
From 3.3K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
TO REAL WOOD PRODUCTS