GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across menards.com, lowes.com, and acehardware.com, Real Wood Products carries an average product price of $59.38. Menards accounts for the clear majority of year-to-date revenue at 57.1%, followed by Lowe's at 31.9% and Ace Hardware at 11.0%. Momentum has weakened over the summer, with revenue down 24.2% month over month in the most recent period and 58.9% lower across the June–August window. Pricing, by contrast, has trended upward, rising 6.2% over the same stretch to a recent monthly average of $66.42. That combination of higher average prices against sharply declining revenue suggests softening unit velocity rather than a pricing problem, making distribution breadth beyond Menards the key variable to watch.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 59% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Real Wood Products on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Real Wood Products.
BY REVIEW COUNT
Across 4.85K ratings on 3 channels, Real Wood Products averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 4.85K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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