GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 to June 30, 2026 across Menards, Lowe's, and Ace Hardware, Real Wood Products generated the majority of its revenue through menards.com at a 54.2% share, followed by lowes.com at 32.8% and acehardware.com at 12.9%. The average product price stood at $59.60, with pricing climbing 10.5% over the period and reaching $62.57 in the most recent month, a 9.8% month-over-month increase. Despite the upward pricing momentum, revenue declined 25.8% across the tracked period. In the second quarter timeframe of April 1 to June 30, 2026, revenue fell 58.1% versus the prior month, signaling notable near-term softness. These channel concentration and pricing dynamics offer a useful snapshot of the brand's recent offline retail performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 26% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Real Wood Products on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Real Wood Products.
BY REVIEW COUNT
Across 4.12K ratings on 3 channels, Real Wood Products averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 4.12K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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