GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Real Wood Products generated an average product price of $58.91 across three major home improvement retailers between January and May 2026. Menards dominated the brand's revenue distribution with a commanding 54.4% share, followed by Lowe's at 32.2% and Ace Hardware at 13.4%. The brand experienced remarkable revenue growth of 458.2% over the tracked period, signaling a significant surge in consumer demand. Despite this explosive growth, the average price decreased 16.6% over the same timeframe, suggesting a strategic shift toward more accessible price points or a changing product mix. This combination of aggressive revenue expansion and declining average prices positions Real Wood Products as a brand rapidly scaling its market presence across major retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 462% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 16% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Real Wood Products on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Real Wood Products.
BY REVIEW COUNT
Across 3.34K ratings on 3 channels, Real Wood Products averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 3.34K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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