GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Real Wood Products generated revenue across three major home improvement retailers between January and April 2026, with Menards leading at 40.8% revenue share, followed by Lowe's at 37.5%, and Ace Hardware at 21.7%. The brand experienced significant momentum during this period, with overall revenue growing an impressive 376.9%. The average product price for Real Wood Products stood at $61.52, though pricing saw a notable 28.0% decrease over the tracked period, suggesting aggressive promotional activity or a shift in product mix. This combination of rapidly rising sales volume and declining average prices points to a strategy focused on expanding market penetration across these key retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 377% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 28% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Real Wood Products on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Real Wood Products.