GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Menards, Lowe's, and Ace Hardware from January 1 to September 30, 2026, Real Wood Products carries an average product price of $59.06. Menards accounts for the clear majority of year-to-date revenue at 57.5%, followed by Lowe's at 32.6% and Ace Hardware at a comparatively modest 9.9%. That concentration means retail distribution shifts at a single banner carry outsized weight for the brand's overall performance. Momentum weakened over the July–September window, with revenue falling 32.0% across the quarter and declining 10.1% in the most recent month alone. Average selling price also softened, slipping 6.4% month-over-month to $61.69 and 7.1% across the quarter, suggesting price erosion compounded the volume pressure.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 31% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Real Wood Products on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Real Wood Products.
BY REVIEW COUNT
Across 4.96K ratings on 3 channels, Real Wood Products averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 4.96K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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