GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Lowes.com, and HomeDepot.com from January 1 to July 31, 2026 shows Razor operating at an average product price of $98.90. Amazon dominates the brand's mix at 85.1% of year-to-date revenue, leaving Lowes.com at 9.8% and HomeDepot.com at just 4.1%. Momentum has been positive over the May–July window, with revenue up 7.5% overall and 7.2% in the most recent month versus the prior one. Pricing has climbed faster than volume-driven growth, with the average price rising 8.7% over the period to $106.16, an 8.9% month-over-month increase. The gap between Amazon's sub-$125 bestsellers and the $700–$1,550 items surfacing at Lowe's and Home Depot points to sharply different assortment strategies by channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Razor on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Razor.
BY REVIEW COUNT
Across 1.19M ratings on 3 channels, Razor averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.19M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$118.72
Price
$1.01M
Revenue
$122.07
Price
$637K
Revenue
$103.75
Price
$614K
Revenue
$665.78
Price
$601K
Revenue
$42.20
Price
$580K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
