Razor

Razor Market Overview

According to Grips Intelligence data covering January–February 2026, Razor's online revenue is almost entirely concentrated on Amazon, which accounts for 98.2% of total revenue share. The brand's average product price during this period stood at $126.47, though its average price trended upward by 11.3% over recent months, reaching $141.84 in the latest period. Despite the rising prices, Razor experienced a significant revenue decline of 60.1% over the trailing period, suggesting that higher price points may be impacting purchase volume. The brand's product range on Amazon spans a wide price spectrum, from entry-level models under $40 to premium offerings priced near $890, indicating a broad market positioning strategy. These trends point to a critical period for Razor as it balances pricing strategy with revenue recovery across its dominant retail channel.