GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Razor averaged a product price of $123.78 across the Q1 2026 period (January 1 to March 31, 2026). Amazon dominated as the brand's primary retail channel, capturing an overwhelming 97.6% of Razor's total revenue share. The quarter showed notable downward pressure, with overall revenue declining 75.7% and average pricing dropping 10.0% over the tracked period. Razor's product range on Amazon spans a wide price spectrum, from the $43.36 A Kick Scooter to the $889.99 MX650 Dirt Rocket High-Torque Electric Motocross, reflecting a broad consumer targeting strategy. These trends suggest significant seasonal or competitive headwinds for the brand heading into Q2 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 76% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 10% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Razor on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Razor.
BY REVENUE
$266.43
Price
$1.92M
Revenue
$560.55
Price
$945K
Revenue
$43.36
Price
$771K
Revenue
$889.99
Price
$651K
Revenue
