GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Razor maintained an average product price of $121.08 across Amazon, Lowes.com, and HomeDepot.com during the January to April 2026 period. Amazon dominated Razor's retail distribution, capturing a commanding 95.1% share of the brand's total revenue. The brand's portfolio spans a wide price range, with products listed from around $43 for its popular A Kick Scooter on Amazon to over $1,500 for bundled electric motocross bikes on Lowes.com. Despite its strong retail presence, Razor experienced a notable 35.3% revenue decline over the tracked period, alongside a 30.1% decrease in average selling price, suggesting increased promotional activity or a shift toward lower-priced products. These pricing and revenue trends signal a dynamic competitive landscape for Razor heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 35% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 30% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Razor on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Razor.
BY REVENUE
$268.27
Price
$2.05M
Revenue
$560.55
Price
$945K
Revenue
$43.20
Price
$895K
Revenue
$569.84
Price
$671K
Revenue
