GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Amazon, Lowe's and Home Depot, Razor carries an average product price of $97.27. Amazon dominates the brand's tracked sales mix at 84.5% of revenue, leaving lowes.com at 10.4% and homedepot.com at 4.5%. Revenue has softened over the measured window, declining 5.9% overall and falling a steeper 12.4% in the most recent month versus the prior one. Pricing has moved in the opposite direction, with the average selling price up 8.6% across the period to $101.65 in the latest month. That combination of rising prices against slipping revenue suggests unit volumes are absorbing most of the pressure, while the heavy Amazon concentration leaves limited diversification across the tracked retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Razor on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Razor.
BY REVIEW COUNT
Across 1.15M ratings on 3 channels, Razor averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.15M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$120.12
Price
$1.17M
Revenue
$39.29
Price
$708K
Revenue
$120.52
Price
$702K
Revenue
$699.00
Price
$682K
Revenue
$435.41
Price
$637K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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