GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Razor maintained an average product price of $121.08 across Amazon, Lowes.com, and HomeDepot.com during the January to April 2026 period. Amazon dominated Razor's retail distribution, capturing a commanding 95.1% share of the brand's total revenue. The brand's portfolio spans a wide price range, with products listed from around $43 for its popular A Kick Scooter on Amazon to over $1,500 for bundled electric motocross bikes on Lowes.com. Despite its strong retail presence, Razor experienced a notable 35.3% revenue decline over the tracked period, alongside a 30.1% decrease in average selling price, suggesting increased promotional activity or a shift toward lower-priced products. These pricing and revenue trends signal a dynamic competitive landscape for Razor heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 38% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 29% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Razor on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Razor.
BY REVIEW COUNT
Across 1.03M ratings on 3 retailers, Razor averages 4.7★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.7
/ 5
From 1.03M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$268.27
Price
$2.05M
Revenue
$116.60
Price
$1.98M
Revenue
$560.55
Price
$945K
Revenue
$43.09
Price
$725K
Revenue
