GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across Lowes.com, Menards.com, and HomeDepot.com, ProFlex generated the majority of its online revenue through Lowes.com, which commanded a dominant 67.9% revenue share, followed by Menards.com at 27.7% and HomeDepot.com capturing just 4.1%. The brand's average product price stood at $24.81, though this figure reflected a 4.8% decline over the trailing period beginning December 2025. Despite a 32.3% month-over-month revenue dip in the most recent month, ProFlex still posted overall revenue growth of 18.4% across the full trailing period. This combination of strong top-line momentum and heavy concentration in a single retail channel presents both opportunity and risk for the brand's e-commerce strategy going forward.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 18% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for ProFlex on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for ProFlex.
BY REVENUE