Wilsonart

Wilsonart Market Overview

According to in-store data from Grips Intelligence for Q1 2026 (January–March), Wilsonart demonstrated solid momentum with overall revenue growth of 11.0% across tracked retailers Home Depot and Lowe's. Home Depot dominated as the leading retail channel, capturing 71.8% of Wilsonart's revenue share compared to 28.2% at Lowe's. The brand's average product price rose 21.9% over the period, reaching $43.74, signaling a notable shift toward higher-value product purchases. Interestingly, Lowe's carried significantly higher-priced Wilsonart products, with top-selling items like the Thinscape countertops priced above $400, compared to Home Depot's top products averaging under $175. This pricing divergence across retailers suggests Wilsonart is leveraging a tiered distribution strategy to capture both value-conscious and premium customer segments.