GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Lowe's, Ace Hardware and Home Depot, Surface Shields — one of the brands under privately held Icon Protection — shows a highly concentrated retail footprint. Lowe's alone accounts for 76.6% of year-to-date revenue, with Ace Hardware contributing 19.4% and Home Depot trailing at just 3.9%. The brand's average product price sits at $37.13 year-to-date, though the most recent monthly reading climbed to $38.34, a 2.5% month-over-month increase. Revenue also moved higher, growing 6.6% versus the prior month and finishing 1.4% up across the May–July trend window. Taken together, the figures point to modest top-line momentum driven more by pricing gains than broad channel diversification.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Surface Shields on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Surface Shields.
BY REVENUE
Surface Shields sells 11% online and 89% offline. Online runs through 2 channels; offline through 2. Online share has moved from 5% in Mar to 19% in Jul.
Online
11%
89%
Offline
Online channels
11%
Offline channels
89%
BY REVIEW COUNT
Across 36K ratings on 3 channels, Surface Shields averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 36K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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