GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked Surface Shields, one of the brands operated by Icon Protection, across lowes.com, acehardware.com and homedepot.com from January 1 to August 31, 2026. Distribution is heavily concentrated, with Lowe's accounting for 76.6% of year-to-date revenue share. Ace Hardware contributes a secondary 20.3%, while Home Depot trails at just 3.1%, leaving limited diversification across the tracked retail base. Pricing has softened over the period, with the average product price at $37.10 year to date but falling to $36.51 in the latest month, a 4.8% month-over-month decline and a 2.4% drop overall. Revenue followed a similar path, slipping 10.4% versus the prior month and 4.4% across the measured window.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Surface Shields on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Surface Shields.
BY REVENUE
Surface Shields sells 13% online and 87% offline. Online runs through 2 channels; offline through 2. Online share has moved from 5% in Apr to 13% in Aug.
Online
13%
87%
Offline
Online channels
13%
Offline channels
87%
BY REVIEW COUNT
Across 31K ratings on 3 channels, Surface Shields averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 31K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis