GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Lowe's, Ace Hardware and Home Depot, Surface Shields carries an average product price of $37.50. Distribution is heavily concentrated, with lowes.com accounting for 76.5% of year-to-date revenue, far ahead of acehardware.com at 20.4% and homedepot.com at just 3.0%. Revenue has been broadly flat to slightly negative over the tracked period, declining 2.9% overall, though the most recent month delivered an 8.3% month-over-month rebound. Pricing has trended modestly upward, with the latest average price reaching $38.79, a 6.2% increase versus the prior month and 1.2% higher across the full stretch. The combination of a single dominant retail channel and firming price points suggests the brand's near-term trajectory remains closely tied to performance at Lowe's.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Surface Shields on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Surface Shields.
BY REVENUE
Surface Shields sells 16% online and 84% offline. Online runs through 3 channels; offline through 2.
Online
16%
84%
Offline
Online channels
16%
Offline channels
84%
BY REVIEW COUNT
Across 32K ratings on 3 channels, Surface Shields averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 32K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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