GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1, 2026 through September 30, 2026 across acehardware.com, Amazon, and lowes.com, Prime Guard — a proprietary brand of privately held Highline Warren LLC — has shown notable momentum in the period. Revenue expanded 395.7% over the tracked window, with one recent month alone climbing 252.3% versus the prior month. Distribution remains concentrated, as acehardware.com accounts for 55.0% of year-to-date revenue, followed by Amazon at 36.8% and lowes.com at 8.1%. The average product price sits at $7.62 year-to-date, though pricing has trended downward by 43.5% across the period to a recent monthly average of $6.24. Together, these figures point to a brand scaling volume at increasingly accessible price points while leaning heavily on a single lead channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 396% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 44% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Prime Guard on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Prime Guard.
BY REVENUE
Prime Guard sells 45% online and 55% offline. Online runs through 2 channels; offline through 1.
Online
45%
55%
Offline
Online channels
45%
Offline channels
55%
BY REVIEW COUNT
Across 16K ratings on 3 channels, Prime Guard averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 16K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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