GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Prime Guard generated the majority of its revenue through acehardware.com, which accounted for a dominant 82.1% revenue share between January and May 2026, followed by lowes.com at 10.2% and Amazon at 7.8%. The brand's average product price stood at $5.70 across all tracked retailers during this period. Notably, Prime Guard's average price increased by 25.6% over the observed timeframe, suggesting a shift toward higher-priced product offerings or strategic pricing adjustments. However, the brand experienced a significant revenue decline of 48.7% over the same period, indicating potential challenges in maintaining sales volume. With such heavy concentration at Ace Hardware, Prime Guard's retail distribution strategy appears highly dependent on a single channel, which presents both a strength in partnership depth and a risk in market diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 49% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 26% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Prime Guard on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Prime Guard.
BY REVENUE
Prime Guard sells 17% online and 83% offline. Online runs through 2 retailers; offline through 2. Online share has moved from 7% in Jan to 42% in May.
Online
17%
83%
Offline
Online channels
17%
Offline channels
83%
BY REVIEW COUNT
Across 3.9K ratings on 3 retailers, Prime Guard averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 3.9K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
