GRIPS CUSTOMERS & RESEARCH PARTNERS
Prime Guard, a proprietary brand of privately held Highline Warren LLC, posted in-store revenue growth of 44.5% between January 1 and August 31, 2026, according to Grips Intelligence data tracking Amazon, acehardware.com, and lowes.com. Amazon accounts for the majority of that revenue at 55.6% share, followed by acehardware.com at 31.9% and lowes.com at 12.5%. Momentum accelerated in the most recent period, with revenue up 38.0% month over month. That growth came alongside pricing pressure, as the average selling price fell 22.8% month over month to $8.68 and declined 19.1% across the full period. With a year-to-date average product price of $10.08, the brand appears to be trading volume gains against a softening price position.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 44% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 19% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Prime Guard on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Prime Guard.
BY REVENUE
Prime Guard sells 68% online and 32% offline. Online runs through 2 channels; offline through 1. Online share has moved from 74% in Apr to 58% in Aug.
Online
68%
32%
Offline
Online channels
68%
Offline channels
32%
BY REVIEW COUNT
Across 16K ratings on 3 channels, Prime Guard averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 16K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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