Prime

Prime Market Overview

According to Grips Intelligence in-store data tracked from January 1 to June 30, 2026 across acehardware.com, menards.com, and lowes.com, Prime's overall revenue declined 9.6% and its average selling price fell 8.5% during the period, closing at an average of $11.53. Prime Hydration is a privately held company and is currently not publicly traded on any stock markets including NYSE or NASDAQ, so no stock ticker applies. Ace Hardware dominated the retailer mix with a 68.1% revenue share, while Menards captured 29.1% and Lowe's trailed at just 1.5%. The most recent tracked month underscored the softening trend, with revenue dropping 12.0% month-over-month and the average price sliding 8.3% to $9.84. These figures point to compounding price and demand pressure across the offline channels monitored by Grips Intelligence.