Prime

Prime Market Overview

Grips Intelligence in-store data tracked across Ace Hardware, Menards, Lowe's and Home Depot from January 1 to September 30, 2026 shows Prime operating with a highly concentrated retail footprint. Ace Hardware alone accounts for 68.1% of year-to-date revenue, with Menards contributing another 25.6%, leaving Lowe's (4.0%) and Home Depot (1.8%) as marginal contributors. The brand's average product price sits at $11.83, though pricing has climbed sharply over the tracked period, rising 46.0% overall and reaching $16.23 in the most recent month on an 8.3% month-over-month increase. Revenue momentum has followed, growing 21.8% versus the prior month, while the longer-run trend is more modest at 3.7%. Together, the Grips Intelligence figures suggest Prime's growth is currently being driven more by price escalation and dominance at a single retail partner than by broad distribution gains.