Prime

Prime Market Overview

According to Grips Intelligence in-store data tracked across Ace Hardware, Menards, Lowe's and Home Depot from January 1 to August 31, 2026, Prime's retail footprint is heavily concentrated, with acehardware.com accounting for 62.9% of year-to-date revenue and menards.com adding 32.1%. That leaves the two largest home improvement chains, Lowe's and Home Depot, contributing just 3.0% and 1.3% respectively, a distribution that leaves the brand highly exposed to shifts at a single retail partner. Revenue momentum has softened over the summer window, falling 19.4% overall and declining a further 14.9% month over month in the most recent period. At the same time, average selling price climbed 52.2% to $14.99, well above the $10.96 year-to-date average, suggesting a mix shift toward higher-priced items even as volume-driven revenue cooled. Taken together, the Grips Intelligence figures point to a brand trading unit momentum for higher price points while remaining reliant on a narrow set of shelves.