GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to April 2026, Prime generated an average product price of $12.59 across tracked retailers including Ace Hardware and Menards. Ace Hardware dominated Prime's retail footprint, commanding a significant 73.5% revenue share, while Menards accounted for the remaining 25.3%. Notably, Prime's average price decreased 25.7% over the tracked period, signaling potential promotional activity or shifting product mix across these retailers. Despite this pricing decline, overall revenue grew 3.0% during the period, suggesting that volume gains helped offset lower price points. These dynamics make Prime a brand worth watching as it navigates pricing strategy across its key retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 3% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 26% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Prime on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Prime.
BY REVENUE