Prime

Prime Market Overview

According to Grips Intelligence in-store data from January to May 2026 across Ace Hardware, Menards, and Lowes, Prime demonstrated a concentrated retail footprint with Ace Hardware commanding a dominant 70.8% revenue share, followed by Menards at 27.0%. The brand's average product price stood at $12.09 during the tracked period, though pricing showed a slight downward trend of 0.7% overall. Notably, Prime experienced a significant revenue decline of 24.7% over the observed period, signaling potential headwinds in consumer demand or shifting competitive dynamics. The brand's minimal presence on Lowes.com, accounting for just 1.1% of revenue share, suggests a highly selective distribution strategy heavily weighted toward Ace Hardware. These insights point to both a strong retail partnership concentration and emerging challenges in maintaining revenue momentum heading into mid-2026.