GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026, MaxLite demonstrates a highly concentrated retail distribution, with Home Depot commanding an overwhelming 87.9% of the brand's revenue share across tracked retailers including acehardware.com and Amazon. The brand's average product price stands at $86.25, though its top-selling products at Home Depot are priced significantly higher, ranging from $162.99 to $264.99. Notably, MaxLite experienced substantial overall revenue growth of 993.0% during the tracked period, signaling rapid market expansion. Ace Hardware holds a 9.9% revenue share as the distant second retailer, while Amazon accounts for just 1.9%, suggesting MaxLite's sales strategy remains heavily anchored in traditional home improvement channels. This data highlights MaxLite's strong but retailer-dependent market position, with significant pricing variation across its product lineup.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 993% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 320% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for MaxLite on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for MaxLite.
BY REVENUE
MaxLite sells 90% online and 10% offline. Online runs through 2 retailers; offline through 2. Online share has moved from 16% in Jan to 98% in May.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 8.5K ratings on 3 retailers, MaxLite averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 8.5K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$264.99
Price
$242K
Revenue
$198.99
Price
$215K
Revenue
$222.99
Price
$103K
Revenue
$162.99
Price
$82K
Revenue
