GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across acehardware.com, Amazon, menards.com and lowes.com, Mr. Beams — a brand under Amazon.com, Inc. (NASDAQ: AMZN) — maintained an average product price of $28.61. Distribution is heavily concentrated, with acehardware.com accounting for 54.7% of year-to-date revenue and Amazon contributing 41.3%, leaving menards.com (2.6%) and lowes.com (1.3%) as marginal contributors. Momentum has weakened materially, with revenue falling 30.6% over the tracked period and declining 29.2% in the most recent month alone. Pricing has followed a similar trajectory, down 18.1% overall to a recent monthly average of $26.61, despite a modest 3.9% month-over-month uptick. The combination of double-digit revenue contraction and sustained price erosion suggests competitive pressure in the brand's core retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 29% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Mr. Beams on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Mr. Beams.
BY REVENUE
Mr. Beams sells 45% online and 55% offline. Online runs through 2 channels; offline through 2. Online share has moved from 60% in May to 11% in Sep.
Online
45%
55%
Offline
Online channels
45%
Offline channels
55%
BY REVIEW COUNT
Across 43K ratings on 4 channels, Mr. Beams averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 43K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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