GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across acehardware.com, Amazon, and menards.com from January 1 to August 31, 2026, Mr. Beams — a brand under Amazon.com, Inc. (NASDAQ: AMZN) — carries an average product price of $26.90. Distribution is effectively split between two dominant retail partners, with acehardware.com holding a 50.2% revenue share and Amazon close behind at 47.1%. Menards contributes a marginal 2.6% of tracked revenue, underscoring how concentrated the brand's sales base remains. Momentum has been positive in the most recent period, with revenue climbing 21.3% month over month and 7.0% across the summer timeseries window. That growth has come alongside pricing pressure, as the average selling price fell 15.2% month over month to $25.91 and is down 9.6% overall, suggesting volume gains are being driven in part by discounting.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Mr. Beams on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Mr. Beams.
BY REVENUE
Mr. Beams sells 47% online and 53% offline. Online runs through 1 channel; offline through 2. Online share has moved from 61% in Apr to 21% in Aug.
Online
47%
53%
Offline
Online channels
47%
Offline channels
53%
BY REVIEW COUNT
Across 45K ratings on 3 channels, Mr. Beams averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 45K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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