GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across acehardware.com, lowes.com, menards.com and Amazon, ETI maintains an average product price of $27.27. Distribution is heavily concentrated at Ace Hardware, which accounts for 49.1% of year-to-date revenue share, followed by Lowe's at 31.2% and Menards at 16.0%. Amazon remains a marginal contributor at just 3.7%, underscoring how dependent the brand is on hardware and home improvement retail rather than pure e-commerce. Revenue trends over the June–August window were volatile, with one month falling 29.4% against the prior period even as overall revenue rose 7.1% across the tracked timeframe. Average price softened 4.6% over the same stretch, dipping to $26.74 at one point, suggesting mild pricing pressure alongside the uneven revenue pattern.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for ETI on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for ETI.
BY REVENUE
ETI sells 35% online and 65% offline. Online runs through 2 channels; offline through 2.
Online
35%
65%
Offline
Online channels
35%
Offline channels
65%
BY REVIEW COUNT
Across 1.36K ratings on 4 channels, ETI averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.36K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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