GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, ETI generated the majority of its revenue through acehardware.com, commanding a dominant 62.8% revenue share from January to May 2026 across four tracked retailers including Menards, Lowe's, and Amazon. Menards.com followed as the second-largest channel at 16.9%, while lowes.com captured 12.1% and Amazon trailed at just 8.1%. The brand's average product price stood at $24.79 during the tracking period, with pricing showing an overall 11.9% increase over the observed trend window. However, ETI faced revenue headwinds, experiencing a notable 26.7% decline in overall revenue during the March to May 2026 period. This combination of rising prices and falling revenue suggests potential volume compression worth monitoring for the brand going forward.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 27% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 12% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for ETI on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for ETI.
BY REVENUE
ETI sells 20% online and 80% offline. Online runs through 2 retailers; offline through 2. Online share has moved from 11% in Jan to 32% in May.
Online
20%
80%
Offline
Online channels
20%
Offline channels
80%
BY REVIEW COUNT
Across 1.69K ratings on 4 retailers, ETI averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 1.69K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
