GRIPS CUSTOMERS & RESEARCH PARTNERS
ETI, a house brand of privately held Eti Gıda Sanayi ve Ticaret A.Ş., posted an average product price of $27.52 across in-store sales tracked by Grips Intelligence from January 1 to September 30, 2026, spanning acehardware.com, lowes.com, menards.com, and Amazon. Distribution is heavily concentrated among home improvement retailers, with acehardware.com accounting for 48.7% of year-to-date revenue, followed by lowes.com at 32.8% and menards.com at 15.8%. Amazon remains a marginal contributor at just 2.7% of revenue, underscoring the brand's reliance on specialty hardware channels. Momentum weakened sharply in the third quarter, with revenue falling 21.8% month-over-month and 45.0% across the tracked period. Pricing followed a similar trajectory, dropping 22.4% in a single month to $20.75 and declining 41.4% overall, suggesting discounting pressure alongside softening demand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 45% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 41% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for ETI on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for ETI.
BY REVENUE
ETI sells 35% online and 65% offline. Online runs through 2 channels; offline through 2. Online share has moved from 30% in May to 25% in Sep.
Online
35%
65%
Offline
Online channels
35%
Offline channels
65%
BY REVIEW COUNT
Across 1.02K ratings on 4 channels, ETI averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.02K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
