GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence offline retail data, ETI generated revenue across four tracked channels from January 1 to June 30, 2026, with an average product price of $24.94. Ace Hardware dominated the brand's in-store distribution, accounting for 60.0% of revenue share, followed by Menards at 17.1% and Lowe's at 16.6%, while Amazon contributed just 6.3%. Momentum softened over the period, with overall revenue declining 14.5%, even as the most recent month showed a 7.1% month-over-month rebound. On pricing, ETI's average price climbed to $28.03 in the latest month—a 14.3% monthly increase—and rose 4.8% overall across the tracked window. Taken together, the Grips Intelligence data highlights a brand heavily concentrated in a single retail channel while navigating pricing gains against a softer revenue trend.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for ETI on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for ETI.
BY REVENUE
ETI sells 24% online and 76% offline. Online runs through 2 channels; offline through 2.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVIEW COUNT
Across 1.69K ratings on 4 channels, ETI averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.69K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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