GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and menards.com from January 1 to September 30, 2026, Plugfones generated steady momentum, with revenue up 4.9% over the measured period. Amazon accounted for the clear majority of year-to-date revenue at 74.8%, while menards.com contributed the remaining 25.2%, pointing to a concentrated but not single-channel distribution footprint. Pricing has trended upward, with the average price climbing 12.0% over the period to reach $41.09 in the most recent month, a 4.5% month-over-month increase. That sits above the year-to-date average product price of $37.94, suggesting a mix shift toward higher-priced items or reduced discounting. Monthly revenue growth of 5.1% alongside rising prices indicates demand has held up despite the higher price points.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Plugfones on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Plugfones.
BY REVENUE
Plugfones sells 76% online and 24% offline. Online runs through 1 channel; offline through 1.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 119K ratings on 2 channels, Plugfones averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 119K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
