GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Plano generated online revenue across Amazon, Home Depot, and Menards from January to April 2026, with an average product price of $25.35. Amazon dominates Plano's retail distribution, commanding a substantial 75.3% revenue share, while Home Depot accounts for 15.6% and Menards rounds out the mix at 9.0%. Notably, Plano's revenue grew 4.9% over the tracked period, signaling steady consumer demand across its retail partners. Price positioning varies significantly by retailer, with Amazon featuring higher-ticket items like tactical gun cases at $154.92 and storage trunks ranging from $39.99 to $56.47, while Menards focuses on value-oriented products priced as low as $4.44. This multi-retailer strategy allows Plano to capture a broad customer base across different price segments and shopping preferences.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 5% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 0% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Plano on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Plano.
