GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Plano generated the majority of its revenue through Amazon, which accounted for 77.3% of total sales across Amazon, Home Depot, and Menards from January to May 2026. The brand's average product price stood at $25.88, though this figure saw a notable 21.9% increase over the tracked period, reflecting a shift toward higher-priced items. Revenue momentum was also strong, with an overall growth of 18.1% during the same timeframe, signaling rising consumer demand. Home Depot captured 14.0% of Plano's revenue share, followed by Menards at 8.4%, indicating that while Amazon dominates, home improvement retailers remain a meaningful sales channel. These trends suggest Plano is strengthening its market position with both expanding sales volume and increasing average transaction values.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 18% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 22% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Plano on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Plano.
BY REVENUE
Plano sells 92% online and 8% offline. Online runs through 2 retailers; offline through 1.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 2.1M ratings on 3 retailers, Plano averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 2.1M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$33.36
Price
$921K
Revenue
