GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, Home Depot, and Menards, Plano's in-store sales are heavily concentrated on Amazon, which commands a 77.0% revenue share versus 14.1% for homedepot.com and 8.6% for menards.com. The brand's average product price rose 11.1% over the tracked period to reach roughly $25.77, while the most recent quarter (April 1 to June 30, 2026) showed an average price of $28.35, up 0.6% month-over-month. Despite the pricing gains, revenue softened, dipping 1.0% over the period and falling 6.5% in the latest month-over-month comparison. Price positioning varies sharply by retailer, with premium items like the Plano All Weather Tactical Gun Case averaging $158.95 on Amazon while value-oriented organizers on Menards dipped as low as $4.46. This divergence highlights how the Amazon-dominant channel mix and rising average prices are shaping Plano's overall market trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Plano on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Plano.
BY REVENUE
Plano sells 91% online and 9% offline. Online runs through 2 channels; offline through 1. Online share has moved from 76% in Feb to 96% in Jun.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 1.67M ratings on 3 channels, Plano averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.67M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$35.28
Price
$962K
Revenue
$56.35
Price
$87K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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