Plano

Plano Market Overview

Grips Intelligence in-store data tracked across Amazon, homedepot.com and menards.com from January 1 to August 31, 2026 shows Plano, a brand held by Pure Fishing, Inc., generating 85.5% of its year-to-date revenue on Amazon, leaving homedepot.com (8.2%) and menards.com (5.9%) as modest secondary channels. The brand's average product price sits at $27.66, though pricing varies sharply by retailer, with Menards listings clustering between roughly $4 and $15 while Amazon's top sellers reach $89.99 and $162.34. Between June and August 2026, revenue grew 12.6% overall despite an 11.8% month-over-month decline in the most recent period. Average price followed a similar pattern, rising 4.0% across the quarter to $29.50 even after a 1.7% monthly dip. The combination of rising prices and net revenue growth suggests Plano has retained pricing power in its core marketplace channel, though the recent monthly softness is worth monitoring.