GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Amazon, homedepot.com, and menards.com, Plano — a brand held by Pure Fishing, Inc. — posted an average product price of $26.39. Amazon dominates the brand's measured sales footprint with an 86.1% revenue share, leaving homedepot.com at 8.4% and menards.com at 5.1%. Momentum has softened over the tracked period, with overall revenue down 19.8% and a 12.4% month-over-month decline in the most recent period. Pricing has followed a similar path, slipping 6.0% overall to a recent average of $26.11, a 5.9% drop versus the prior month. The combination of a heavily Amazon-weighted channel mix and simultaneous price and revenue erosion suggests Plano's growth levers currently sit with diversifying retail distribution rather than premium pricing.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Plano on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Plano.
BY REVIEW COUNT
Across 1.88M ratings on 3 channels, Plano averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.88M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$34.29
Price
$1.25M
Revenue
$117.82
Price
$123K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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