GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through September 30, 2026 across Amazon, lowes.com, homedepot.com, Office Depot and menards.com, Peanuts — majority-owned by Sony Group Corporation (NYSE: SONY) following its March 2026 stake purchase — remains heavily concentrated in a single channel. Amazon accounts for 88.7% of year-to-date revenue, leaving lowes.com (5.1%), homedepot.com (3.0%), Office Depot (1.4%) and menards.com (1.3%) to split the remainder. Revenue has softened over the tracked period, falling 24.2% overall and slipping a further 3.5% month-over-month in the most recent reading. Pricing has moved in the opposite direction, with the average selling price rising 6.7% to $22.66 in the latest month against a period average of $21.61. That combination of rising prices and declining revenue points to volume pressure rather than weakening per-unit value, a dynamic worth monitoring as channel mix stays narrow.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Peanuts on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Peanuts.
BY REVENUE
Peanuts sells 93% online and 7% offline. Online runs through 2 channels; offline through 3.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 137K ratings on 5 channels, Peanuts averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 137K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$27.27
Price
$100K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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