According to Grips Intelligence data tracking five major retailers including Amazon, Menards, Home Depot, Ace Hardware, and Lowe's from January to February 2026, Peanuts maintains a strong retail presence with Amazon commanding a dominant 74.2% share of the brand's total revenue. Menards.com emerges as a notable secondary channel, capturing 19.3% of revenue share, while the remaining three home improvement retailers collectively account for just 6.5%. The brand's average product price sits at $26.89, though pricing has trended downward with a 9.5% overall decrease observed during the tracking period. Revenue has also faced significant headwinds, declining over 80% across the monitored timeframe, signaling potential seasonal softness or shifting consumer demand. These dynamics suggest that while Peanuts retains a highly concentrated distribution strategy anchored by Amazon, the brand may need to address both pricing erosion and revenue contraction heading into the next quarter.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 81% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 9% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Peanuts on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Peanuts.
BY REVENUE
$25.00
Price
$59K
Revenue
$21.69
Price
$43K
Revenue
$29.49
Price
$36K
Revenue