GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Peanuts generated an average product price of $22.56 across tracked retailers during Q1 2026 (January 1 – March 31, 2026). Amazon dominated as the leading retailer for the brand, capturing an overwhelming 89.4% of total revenue share, followed by menards.com at 6.0% and lowes.com at 3.0%. The brand experienced a notable revenue decline of 62.7% over the tracked period, signaling a significant downward trend in consumer demand. Average pricing also saw downward pressure, decreasing 9.3% overall during the quarter. These insights, sourced from Grips Intelligence, suggest Peanuts faces challenges in maintaining momentum despite its strong concentration on Amazon.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 63% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 9% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Peanuts on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Peanuts.
BY REVENUE
$25.88
Price
$75K
Revenue
