GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Lowe's, Home Depot and Menards from January 1 to August 31, 2026 shows Peanuts — a brand held under Peanuts Holdings LLC, a consolidated subsidiary of Sony Group Corporation (NYSE: SONY) — carrying an average product price of $21.87. Amazon dominates the brand's measured revenue with an 89.4% share, leaving Lowe's at 6.1%, Home Depot at 1.8% and Menards at 1.5%. Revenue grew 21.1% across the June-to-August timeseries window, though the most recent month registered a 21.1% month-over-month decline. Average price ticked up 2.2% month-over-month to $22.02 while finishing 1.4% below where it started the period. The assortment spans a wide price spectrum, from $19.99 graphic tees on Amazon to a $249.00 pre-lit LED yard art set at Home Depot, indicating meaningful basket-size variation by retailer.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 23% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Peanuts on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Peanuts.
BY REVENUE
Peanuts sells 93% online and 7% offline. Online runs through 2 channels; offline through 3.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 119K ratings on 5 channels, Peanuts averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 119K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$29.59
Price
$108K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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