Peanuts

Peanuts Market Overview

According to Grips Intelligence in-store data tracked across Amazon, Lowe's, Menards, and Home Depot from January 1 to July 31, 2026, Peanuts — a brand held under Peanuts Holdings, a consolidated subsidiary of Sony Group Corporation (NYSE: SONY) — carries an average product price of $21.96. Distribution is heavily concentrated, with Amazon accounting for 89.4% of year-to-date revenue, followed by lowes.com at 7.0%, while menards.com and homedepot.com contribute 1.7% and 1.3% respectively. Momentum has been strong in the most recent quarter, with revenue up 45.5% between May and July 2026 and the latest month alone growing 49.9% versus the prior month. Pricing has softened slightly over the same stretch, easing 1.1% overall to $21.89, a 2.4% month-over-month decline that suggests growth is being driven by volume rather than higher ticket sizes. The assortment skews toward accessible price points such as $19.99 apparel, though higher-value seasonal decor items reaching $249.00 at Home Depot point to meaningful headroom in premium categories.