GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Lowe's and Home Depot between January 1 and September 30, 2026, Disney — a brand of The Walt Disney Company (NYSE: DIS) — shows a heavily concentrated channel mix. Amazon alone accounts for 95.8% of year-to-date revenue, leaving lowes.com at 2.2% and homedepot.com at 1.5%. Revenue momentum has been positive, rising 12.6% over the tracked period and 5.9% in the most recent month. Pricing has firmed alongside volume, with the average product price up 6.3% to $23.64 against a period average of $22.48. The widening gap between a low Amazon-weighted average price and high-ticket seasonal items at Lowe's and Home Depot, which run from roughly $179 to $297, points to two distinct price tiers operating under the same brand.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Disney on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Disney.
BY REVIEW COUNT
Across 14M ratings on 3 channels, Disney averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 14M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$249.00
Price
$48K
Revenue
$49.98
Price
$21K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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