Home/Insights/Brands/DisneyProduct Intelligence - 2026 YTD USA

Disney

2M+

Products Sold, Jan to Jul 2026

1,100+

# Offline Stores

$23.56

Avg. Price

4.7

Avg. Rating

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Disney Market Overview

According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Amazon and lowes.com, Disney — a brand of The Walt Disney Company (NYSE: DIS) — posted revenue growth of 6.1% over the period. Amazon dominates the brand's channel mix at 97.4% of year-to-date revenue, leaving lowes.com with just 1.2%. Momentum accelerated late in the window, with the most recent month's revenue climbing 15.9% versus the prior month. Pricing has also firmed, as the average product price reached $24.59, up 3.1% month over month and 7.7% across the tracked period. Against a blended average product price of $23.67, that upward drift points to a mix shift toward higher-ticket items rather than discount-led volume.

Revenue Share by Channel
Data covers Amazon, Lowe's

Disney's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 10% from May to Jul.

Monthly revenue

Indexed values, 0-100

Disney's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 7% from May to Jul.

Average price

Absolute values in $

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Disney's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Disney on Amazon.

Amazon

Categories by revenue share

Distribution in %

Disney's channels

REVENUE SHARE

Revenue distribution across tracked channels for Disney.

Channels by revenue share

Distribution in %

Disney's customer ratings

BY REVIEW COUNT

Across 13M ratings on 2 channels, Disney averages 4.7. Most reviews for the products are in the 4.8–5.0 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 13M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Disney

BY REVENUE

Amazon
Amazon
#1Disney Buzz Lightyear Interactive Talking Action Figure - 12 Inches

$39.95

Price

$2.26M

Revenue

#2Disney Woody Interactive Talking Action Figure - Toy Story 4 - 15 Inches

$39.88

Price

$1.68M

Revenue

#3Disney Girls' Princess Fantasy Gown

$25.03

Price

$1.58M

Revenue

#4Disney Jessie Interactive Talking Action Figure - Toy Story - 15 Inches

$39.97

Price

$1.36M

Revenue

#5Disney unisex-child 6-piece Snug-fit Cotton Pajama Set, Soft & Cute for Kids

$30.15

Price

$459K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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