GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Disney maintained an average product price of $24.99 across tracked retailers from January to April 2026, with Amazon commanding a dominant 98.3% share of the brand's total revenue. During this period, Disney experienced a 3.0% decline in overall revenue, signaling a slight cooling in consumer demand. Average pricing also trended downward, dropping 6.7% over the tracked period, suggesting possible promotional activity or competitive pricing pressure. Among Disney's top-selling products on Amazon, action figures from the Toy Story franchise led the premium tier with prices reaching up to $44.87, while apparel items like the Princess Fantasy Gown offered more accessible price points around $24.46.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 3% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 7% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Disney on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Disney.
BY REVENUE
