GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Disney maintained an average product price of $24.99 across tracked retailers from January to April 2026, with Amazon commanding a dominant 98.3% share of the brand's total revenue. During this period, Disney experienced a 3.0% decline in overall revenue, signaling a slight cooling in consumer demand. Average pricing also trended downward, dropping 6.7% over the tracked period, suggesting possible promotional activity or competitive pricing pressure. Among Disney's top-selling products on Amazon, action figures from the Toy Story franchise led the premium tier with prices reaching up to $44.87, while apparel items like the Princess Fantasy Gown offered more accessible price points around $24.46.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 5% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Disney on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Disney.
BY REVIEW COUNT
Across 11M ratings on 1 retailer, Disney averages 4.7★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.7
/ 5
From 11M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
