Home/Insights/Brands/DisneyProduct Intelligence - 2026 YTD USA

Disney

2M+

Products Sold, Jan to Aug 2026

1,200+

# Offline Stores

$23.81

Avg. Price

4.7

Avg. Rating

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Disney Market Overview

Grips Intelligence in-store data tracked across Amazon and Lowe's from January 1 to August 31, 2026 shows Disney — a brand of The Walt Disney Company (NYSE: DIS) — commanding an average product price of $23.76. Channel concentration is extreme, with Amazon accounting for 97.1% of tracked revenue versus just 1.5% for lowes.com. Momentum has been strong across the June–August 2026 timeseries window, where revenue climbed 21.5% overall and added another 2.9% in the most recent month. Pricing has moved in the same direction, rising 4.7% over the period to $24.77, including a 1.7% month-over-month gain. Together, the figures point to a brand growing volume and realized price simultaneously, though its near-total reliance on a single retail channel remains the key structural risk.

Revenue Share by Channel
Data covers Amazon, Lowe's, Home Depot

Disney's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 12% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

Disney's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.

Average price

Absolute values in $

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Disney's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Disney on Amazon.

Amazon

Categories by revenue share

Distribution in %

Disney's channels

REVENUE SHARE

Revenue distribution across tracked channels for Disney.

Channels by revenue share

Distribution in %

Disney's customer ratings

BY REVIEW COUNT

Across 9.9M ratings on 3 channels, Disney averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 9.9M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Disney

BY REVENUE

Amazon
Amazon
#1Disney Buzz Lightyear Interactive Talking Action Figure - 12 Inches

$39.95

Price

$2.68M

Revenue

#2Disney Girls' Princess Fantasy Gown

$25.08

Price

$1.58M

Revenue

#3Avatar: Fire And Ash (3 Disc) - 4K UHD/BD Combo + Bonus Disc + Digital

$33.12

Price

$787K

Revenue

#4Avatar: Fire And Ash - Blu-ray + Bonus Disc + Digital

$27.54

Price

$364K

Revenue

#5Disney Princess Frozen Elsa Minnie Mouse Stitch Toddler Girl Romper With Skirt Overlay Summer Jumpsuit with Bow 2-6 Years

$24.91

Price

$271K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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