Disney

Disney Market Overview

According to Grips Intelligence in-store data, Disney recorded an average product price of $26.01 across tracked retailers during Q1 2026 (January 1 – March 31, 2026). Amazon dominated Disney's retail footprint with a commanding 98.6% revenue share among monitored retailers. Notably, the brand experienced a significant 52.1% revenue decline over the tracked period, signaling a considerable shift in consumer purchasing patterns. Average pricing also trended downward, falling 11.3% overall during the same window, suggesting increased discounting or a shift toward lower-priced product assortments. These trends point to a challenging quarter for Disney's physical retail performance and warrant close monitoring heading into Q2 2026.