GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026, Oxford holds an average product price of $15.44 across tracked retailers, with Amazon commanding a dominant 98.2% of the brand's total revenue share. Over the recent months, Oxford experienced a notable 19.5% decline in overall revenue, even as its average price trended upward by 8.0% during the same period. The month-over-month revenue drop of 10.9% suggests a continued softening in demand despite rising price points. These pricing and revenue dynamics position Oxford as a brand navigating a challenging balance between value perception and sales volume in the current retail landscape.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Oxford on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Oxford.
BY REVIEW COUNT
Across 2.61M ratings on 1 channel, Oxford averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 2.61M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$12.95
Price
$740K
Revenue
$14.43
Price
$429K
Revenue
$19.30
Price
$424K
Revenue
$19.22
Price
$216K
Revenue
$15.77
Price
$213K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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