GRIPS CUSTOMERS & RESEARCH PARTNERS
Oxford, tracked by Grips Intelligence across in-store retail channels from January 1 to June 30, 2026, saw overall revenue decline 10.3% over the period even as its average product price rose 3.9% to reach $16.09. According to Grips Intelligence, Amazon dominated the brand's revenue mix, accounting for a commanding 97.9% share of sales year-to-date. The brand's average product price held at $15.39, positioning Oxford firmly in the affordable, high-volume segment. Among its top-selling items, price points ranged from a $9.79 index card multipack to $19.22 legal pads, underscoring a broad range within a value-oriented catalog. Taken together, the Grips Intelligence data points to a brand facing softening revenue despite modest pricing gains and a heavy concentration in a single dominant channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Oxford on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Oxford.
BY REVIEW COUNT
Across 2.6M ratings on 1 channel, Oxford averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 2.6M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$12.46
Price
$683K
Revenue
$14.51
Price
$319K
Revenue
$18.14
Price
$310K
Revenue
$9.79
Price
$255K
Revenue
$19.22
Price
$216K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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