GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026, Oxford — a brand operated by Oxford Industries (NYSE: OXM) — has concentrated virtually all of its measured sales in a single channel, with Amazon accounting for 99.0% of year-to-date revenue. The brand's average product price sits at $10.66, positioning it firmly in the value tier of its category. Momentum has been strong, with revenue up 120.8% across the tracked period and an additional 11.9% month-over-month gain in the most recent reading. Pricing has been less consistent, dipping 2.6% overall even as the latest month showed a 10.6% rebound to a $10.54 average. Together, these figures point to a volume-led growth story where channel concentration, rather than price escalation, is driving Oxford's expansion.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 123% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Oxford on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Oxford.
BY REVIEW COUNT
Across 2.27M ratings on 1 channel, Oxford averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 2.27M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$8.70
Price
$1.32M
Revenue
$9.48
Price
$500K
Revenue
$11.21
Price
$370K
Revenue
$20.72
Price
$270K
Revenue
$19.84
Price
$177K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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