GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, Home Depot, and Lowe's, OX generated the majority of its in-store revenue through Amazon, which held a commanding 69.6% share, followed by homedepot.com at 17.0% and lowes.com at 13.4%. The brand's average product price stood at $42.34, dipping 2.8% over the period. During the April 1 to June 30, 2026 timeseries window, revenue fell 12.0%, including a 10.2% month-over-month decline in the most recent month tracked. Average price showed some resilience late in the period, rising 2.1% month-over-month to $43.54 despite the broader downward trend. These figures, sourced from Grips Intelligence, point to channel concentration risk on Amazon alongside softening revenue momentum through the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for OX on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for OX.
BY REVENUE
OX sells 93% online and 7% offline. Online runs through 3 channels; offline through 1. Online share has moved from 100% in Feb to 93% in Jun.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 151K ratings on 3 channels, OX averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 151K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$167.60
Price
$193K
Revenue
$222.19
Price
$114K
Revenue
$20.10
Price
$90K
Revenue
$55.95
Price
$66K
Revenue
$14.98
Price
$53K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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