Home/Insights/Brands/OXProduct Intelligence - 2026 YTD USA

OX

50K+

Products Sold, Jan to Jul 2026

100+

# Offline Stores

$42.44

Avg. Price

4.5

Avg. Rating

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OX Market Overview

OX, a brand of the privately held OX Group Global Pty Ltd, generated in-store and offline retail sales tracked by Grips Intelligence from January 1 to July 31, 2026 across Amazon, lowes.com and homedepot.com. Amazon dominates the mix at 70.9% of year-to-date revenue, with lowes.com (14.8%) and homedepot.com (14.3%) splitting the remainder almost evenly. The average product price sits at $42.48, though pricing has softened, falling 5.6% over the tracked timeseries period to $40.28 in the most recent month — a 7.5% month-over-month decline. Revenue has followed a similar trajectory, slipping 2.2% versus the prior month and 12.1% overall between May 1 and July 31, 2026. Top-selling items span a wide price spectrum, from a $14.98 marking pencil value pack to a $218.31 48-inch concrete screed, suggesting exposure to both impulse and higher-consideration purchases.

Revenue Share by Channel
Data covers Amazon, Lowe's, Home Depot

OX's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 12% from May to Jul.

Monthly revenue

Indexed values, 0-100

OX's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 5% from May to Jul.

Average price

Absolute values in $

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OX's categories

REVENUE SHARE

Home Depot

Revenue distribution across product categories for OX on Home Depot.

Home Depot

Categories by revenue share

Distribution in %

OX's channels

REVENUE SHARE

Revenue distribution across tracked channels for OX.

Channels by revenue share

Distribution in %

OX's online vs offline revenue split

BY REVENUE

OX sells 92% online and 8% offline. Online runs through 3 channels; offline through 1. Online share has moved from 99% in Mar to 93% in Jul.

Revenue by channel

Share of total revenue across all channels

Online

92%

8%

Offline

Online share trend

Mar – Jul

Online channels

92%

Amazon.com
HomeDepot.com
Lowes.com

Offline channels

8%

Lowe's stores

OX's customer ratings

BY REVIEW COUNT

Across 155K ratings on 3 channels, OX averages 4.5. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.5

/ 5

From 155K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for OX

BY REVENUE

Amazon
Amazon
#1OX Tools OX-P263609 Oil Tanned Leather Framing Rig with Padded Suspenders Leather Belt and Tool Pouches, Dual Hammer Holsters

$166.23

Price

$219K

Revenue

#2OX TOOLS Pro Series 48 Inch Concrete Screed with Leveling Vial | Heavy Duty Structural Alloy | Ergonomic Handle Grip | Lightweight & Reversible | Internal Strength Support Bars | 1200mm | P021312

$218.31

Price

$155K

Revenue

#3Ox Plastics Papel de aluminio para alimentos, papel de aluminio resistente, rollos de papel de aluminio plateado para parrilla, asar, hornear, perfecto para uso comercial y doméstico, 12 x 1000 pies (1 caja)

$55.93

Price

$99K

Revenue

#4OX TOOLS Pro Tuff Carbon Marking Pencil Value Pack | 4 Leads Included & Pencil Holder with Sharpener

$14.98

Price

$54K

Revenue

#5OX Tools Tuff Shot Deep Reach Marker Tool, Drill Hole Markers, Chalkshot of Non Permanent Shot of High-Vis Green Chalk Deep Hole, Long Reach Marker, 250 Chalk Bursts shots

$16.74

Price

$54K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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