GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, OX generated the majority of its revenue through Amazon, which accounted for 73.9% of total revenue share during Q1 2026 (January–March), followed by homedepot.com at 25.0% and lowes.com at just 1.1%. Across the three tracked retailers, OX maintained an average product price of $36.59 during the period. The brand saw a notable 50.9% month-over-month revenue surge within the quarter, though overall quarterly revenue experienced a slight decline of 2.4%. Average pricing trended upward with a 2.3% overall increase across the quarter, suggesting a shift toward higher-priced product sales. OX's heavy concentration on Amazon as its dominant sales channel highlights a significant revenue dependency on a single retailer.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for OX on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for OX.
BY REVENUE
$27.09
Price
$128K
Revenue
$179.28
Price
$104K
Revenue
