GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, lowes.com and homedepot.com from January 1 to September 30, 2026, OX carries an average product price of $43.37. Amazon dominates the brand's channel mix at 70.2% of year-to-date revenue, with lowes.com contributing 19.2% and homedepot.com the remaining 10.6%. Momentum has been positive over the July–September tracking window, with revenue up 12.4% overall and the most recent month edging 0.3% higher. Pricing has firmed over the same stretch, rising 5.4% in aggregate even as the latest month's average slipped 6.4% to $43.05. The combination of rising volumes and a broadly higher price point suggests OX is scaling without discount-led growth, though its heavy Amazon concentration leaves limited diversification across the home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for OX on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for OX.
BY REVENUE
OX sells 90% online and 10% offline. Online runs through 3 channels; offline through 1.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 157K ratings on 3 channels, OX averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 157K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$165.26
Price
$227K
Revenue
$202.28
Price
$179K
Revenue
$55.53
Price
$101K
Revenue
$14.44
Price
$70K
Revenue
$156.78
Price
$55K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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