OX, a brand of the privately held OX Group Global Pty Ltd, generated in-store and offline retail sales tracked by Grips Intelligence from January 1 to July 31, 2026 across Amazon, lowes.com and homedepot.com. Amazon dominates the mix at 70.9% of year-to-date revenue, with lowes.com (14.8%) and homedepot.com (14.3%) splitting the remainder almost evenly. The average product price sits at $42.48, though pricing has softened, falling 5.6% over the tracked timeseries period to $40.28 in the most recent month — a 7.5% month-over-month decline. Revenue has followed a similar trajectory, slipping 2.2% versus the prior month and 12.1% overall between May 1 and July 31, 2026. Top-selling items span a wide price spectrum, from a $14.98 marking pencil value pack to a $218.31 48-inch concrete screed, suggesting exposure to both impulse and higher-consideration purchases.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for OX on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for OX.
BY REVENUE
OX sells 92% online and 8% offline. Online runs through 3 channels; offline through 1. Online share has moved from 99% in Mar to 93% in Jul.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 155K ratings on 3 channels, OX averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 155K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$166.23
Price
$219K
Revenue
$218.31
Price
$155K
Revenue
$55.93
Price
$99K
Revenue
$14.98
Price
$54K
Revenue
$16.74
Price
$54K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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