GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Amazon, Office Depot and homedepot.com, Carson — a brand operating under L'Oréal USA, whose ultimate parent trades as (Euronext Paris: OR) — posted an average product price of $13.68. Amazon dominates the brand's distribution with 74.4% of year-to-date revenue, followed by Office Depot at 22.4% and homedepot.com at a marginal 3.1%. Revenue trends were mixed over the July–September timeseries window, with a 7.4% month-over-month gain offset by an overall 3.7% decline across the period. Pricing proved more stable, edging up 2.5% month-over-month to $13.62 and finishing 0.8% higher across the tracked window. The concentration risk is notable: with roughly three-quarters of sales tied to a single retailer, shifts in Amazon visibility carry outsized weight for Carson's topline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Carson on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Carson.
BY REVENUE
Carson sells 79% online and 21% offline. Online runs through 2 channels; offline through 1.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 359K ratings on 3 channels, Carson averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 359K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$12.12
Price
$250K
Revenue
$9.97
Price
$126K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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