Carson

Carson Market Overview

Grips Intelligence in-store data tracked across Amazon, Office Depot, and homedepot.com from January 1 to August 31, 2026 shows Carson, a SoftSheen-Carson brand under L'Oréal USA, whose ultimate parent L'Oréal S.A. trades as (Euronext Paris: OR), holding an average product price of $13.56. Distribution is heavily concentrated, with Amazon accounting for 75.1% of year-to-date revenue, Office Depot contributing 21.6%, and homedepot.com trailing at just 3.2%. Revenue softened modestly over the measured window, declining 1.5% overall and falling 5.4% in the most recent month versus the prior period. Pricing also drifted lower, with the average price easing 4.3% across the period to $13.19, a 1.5% month-over-month decrease. Taken together, the figures point to a brand reliant on a single dominant retail channel while navigating mild pressure on both volume and price realization.