GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across the Amazon and Office Depot channels, VARI generated the vast majority of its revenue through Amazon, which captured a commanding 96.2% share versus just 3.8% for Office Depot. The brand's revenue softened over the period, declining 19.0% overall and dropping 16.6% month-over-month in the most recent reading. Pricing remained relatively stable, with the average product price at roughly $378, edging up 1.1% in the latest month to $372.57 while staying essentially flat—down just 0.2%—across the full stretch. Taken together, the Grips Intelligence figures point to steady price positioning but weakening sales momentum heading into the second half of 2026. This heavy concentration in a single channel underscores VARI's strong reliance on Amazon for distribution.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for VARI on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for VARI.
BY REVIEW COUNT
Across 48K ratings on 2 channels, VARI averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 48K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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