GRIPS CUSTOMERS & RESEARCH PARTNERS
VARI's in-store performance data from Grips Intelligence covers January 1 through September 30, 2026, spanning two tracked retail channels: Amazon and Office Depot. Amazon dominates the brand's measured revenue mix at 97.1% share year-to-date, leaving Office Depot with the remaining 2.9%. The average product price across the period sits at $352.00, positioning VARI firmly in the premium tier of its competitive set. Momentum turned sharply positive over the July–September window, with revenue up 18.3% across the quarter and the most recent month climbing 14.4% versus the prior month. Pricing followed the same trajectory, with the average selling price reaching $411.16 in the latest month, a 25.6% month-over-month jump and a 19.2% increase across the quarter.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 18% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 19% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for VARI on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for VARI.
BY REVIEW COUNT
Across 46K ratings on 2 channels, VARI averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 46K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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