GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon and Office Depot, VARI maintained an average product price of $384.28. Amazon dominated as the primary retail channel, commanding 96.8% of VARI's revenue share, while Office Depot accounted for the remaining 3.2%. Over the tracked period, VARI's average price experienced a 3.3% decline, suggesting potential competitive pricing adjustments or promotional activity. Despite a 2.9% month-over-month revenue dip in the most recent period, the brand still achieved overall revenue growth of 2.4% across the full timeframe. These trends indicate that VARI is consolidating its retail presence heavily through Amazon while navigating modest price compression in the current market.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for VARI on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for VARI.
BY REVIEW COUNT
Across 47K ratings on 2 channels, VARI averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 47K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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