GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon and Office Depot, VARI maintained an average product price of $384.28. Amazon dominated as the primary retail channel, commanding 96.8% of VARI's revenue share, while Office Depot accounted for the remaining 3.2%. Over the tracked period, VARI's average price experienced a 3.3% decline, suggesting potential competitive pricing adjustments or promotional activity. Despite a 2.9% month-over-month revenue dip in the most recent period, the brand still achieved overall revenue growth of 2.4% across the full timeframe. These trends indicate that VARI is consolidating its retail presence heavily through Amazon while navigating modest price compression in the current market.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for VARI on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for VARI.
BY REVIEW COUNT
Across 47K ratings on 2 retailers, VARI averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 47K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
