Oster

Oster Market Overview

According to in-store data from Grips Intelligence, Oster generated the vast majority of its revenue through Amazon, which accounted for 90.4% of total revenue share from January to May 2026, followed by Home Depot (4.9%) and Lowe's (4.2%). The brand's average product price during this period stood at $45.01, reflecting an accessible mid-range positioning across its retail footprint. Notably, Oster experienced a 12.6% decline in overall revenue during the tracked period, signaling potential headwinds in consumer demand or increased competitive pressure. Average pricing also trended downward, dropping 2.2% over the same timeframe, which may suggest promotional activity or shifting product mix. With Amazon serving as the overwhelmingly dominant sales channel, Oster's performance across the three tracked retailers highlights a heavy reliance on a single marketplace for revenue generation.