GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Lowes.com and HomeDepot.com from January 1 to September 30, 2026, Oster — a brand under Newell Brands (NASDAQ: NWL) — carried an average product price of $52.31. Amazon dominates the brand's measured sales mix at 87.3% of year-to-date revenue, leaving Lowes.com at 6.7% and HomeDepot.com at 5.2%. That concentration means Oster's overall performance is effectively tied to a single retail channel, with the two home-improvement retailers together accounting for under 12% of revenue. Revenue has edged up 1.6% across the tracked period, including 3.6% month-over-month growth in the most recent period measured. At the same time, average selling prices slipped 2.5% overall to $52.77 in the latest month, a 3.0% monthly decline suggesting growth is being supported partly by softer pricing.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Oster on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Oster.
BY REVIEW COUNT
Across 1.67M ratings on 3 channels, Oster averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.67M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$123.55
Price
$869K
Revenue
$78.09
Price
$219K
Revenue
$155.91
Price
$218K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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