GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Lowes.com and Homedepot.com from January 1 to August 31, 2026, Oster — a brand under Newell Brands (NASDAQ: NWL) — posted revenue growth of 6.4% over the measured period. Amazon dominates the mix with an 87.2% share of year-to-date revenue, leaving Lowes.com at 6.4% and Homedepot.com at 5.6%. The average product price sits at $49.56, with the most recent monthly reading rising 2.2% to $52.44 even as pricing finished essentially flat, down 0.2% across the period. Momentum has cooled more recently, with the latest month adding just 0.5% versus the prior month. That combination of a heavily concentrated channel mix and stable pricing suggests growth is being driven by volume on a single dominant marketplace rather than by price increases.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Oster on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Oster.
BY REVIEW COUNT
Across 1.72M ratings on 3 channels, Oster averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.72M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
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