GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Crock-Pot generated the vast majority of its revenue through Amazon, which accounted for 92.2% of total revenue share from January to May 2026, followed by homedepot.com at 6.6% and lowes.com at 1.1%. The brand's average product price during this period stood at $57.44, reflecting a modest 2.3% decrease over the tracked months. Notably, Crock-Pot experienced a significant revenue decline of 46.3% over the March to May 2026 period, signaling potential challenges in maintaining sales momentum. Despite the revenue downturn, average pricing showed relative stability, with a slight 1.4% month-over-month increase in the most recent period. These trends suggest Crock-Pot remains heavily reliant on Amazon as its primary sales channel while navigating a cooling demand environment across tracked retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 46% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Crock-Pot on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Crock-Pot.
BY REVIEW COUNT
Across 3.56M ratings on 3 retailers, Crock-Pot averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 3.56M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$47.99
Price
$5.4M
Revenue
$95.83
Price
$4.25M
Revenue
$94.94
Price
$3.16M
Revenue
$107.37
Price
$1.94M
Revenue
$49.99
Price
$1.29M
Revenue
