GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026, Crock-Pot generated the vast majority of its tracked revenue through Amazon, which accounted for a dominant 92.6% share compared to just 6.4% from homedepot.com. The brand's average product price during this period stood at $57.83, reflecting a modest 2.9% increase over the tracked timeframe. However, Crock-Pot experienced a significant revenue decline of 50.2% over the observed trend period, signaling potential challenges in maintaining sales momentum. Among its top-performing listings on Amazon, product prices ranged from approximately $48 to over $108, indicating a broad pricing strategy across its portfolio. These insights suggest that while Crock-Pot maintains strong retail channel concentration, its recent revenue trajectory warrants close attention from market observers.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 50% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Crock-Pot on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Crock-Pot.
BY REVENUE
$47.99
Price
$4.94M
Revenue
$96.51
Price
$3.83M
Revenue
$95.45
Price
$2.88M
Revenue
$108.15
Price
$1.77M
Revenue
$49.99
Price
$1.29M
Revenue
