GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through September 30, 2026 across Amazon, homedepot.com and lowes.com shows Crock-Pot, a brand under Newell Brands (NASDAQ: NWL), generating the overwhelming majority of its tracked revenue on a single channel. Amazon accounts for 88.8% of year-to-date revenue, leaving homedepot.com at 8.1% and lowes.com at just 3.0%. Momentum has been strong in the most recent quarter, with revenue up 34.7% month over month and 26.4% across the July–September period. That growth has come alongside softer pricing, as the average selling price slipped 1.8% month over month to $52.94 and declined 7.7% over the quarter against a year-to-date average of $54.63. The combination of rising revenue and falling average price points to volume-led expansion, with higher-priced assortments skewing toward the home improvement channels and lower price points concentrated on Amazon.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 26% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Crock-Pot on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Crock-Pot.
BY REVIEW COUNT
Across 3.15M ratings on 3 channels, Crock-Pot averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 3.15M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$95.57
Price
$44K
Revenue
$109.99
Price
$36K
Revenue
$136.91
Price
$10K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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