GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January 1 to June 30, 2026 across offline/in-store channels, Crock-Pot—owned by Newell Brands (NYSE: NWL)—generated the vast majority of its revenue on Amazon, which commanded an 87.7% share, followed by homedepot.com at 10.2% and lowes.com at just 1.9%. During the April 1 to June 30, 2026 tracking period, revenue declined 12.1% overall while the average product price rose 2.0% to reach $58.07. The brand's blended average product price across the full period stood at $57.45, reflecting a premium positioning across its retail mix. This concentration of nearly nine in ten sales dollars on a single channel underscores Amazon's outsized role in the brand's distribution. The pairing of falling revenue with rising average prices suggests softer unit volumes were partially offset by higher price points during the quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Crock-Pot on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Crock-Pot.
BY REVIEW COUNT
Across 3.48M ratings on 3 channels, Crock-Pot averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 3.48M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$90.99
Price
$45K
Revenue
$109.99
Price
$24K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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