GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked Nuvue from January 1 to September 30, 2026 across Home Depot, Menards, Amazon, Ace Hardware, and Lowe's. Two retailers dominate the brand's footprint, with homedepot.com accounting for 47.4% of year-to-date revenue and menards.com adding 37.8%, leaving the remaining three channels to split just under 15%. Amazon is the largest of that secondary group at 8.8%, ahead of acehardware.com at 3.6% and lowes.com at 2.4%. Momentum has been strong in the most recent quarter, with revenue up 124.1% over the tracked period and a 51.2% month-over-month gain in the latest month. That growth has come alongside pricing pressure, as the average selling price fell 28.5% to $20.40, below the $24.82 year-to-date average.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 124% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 29% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Nuvue on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Nuvue.
BY REVENUE
Nuvue sells 56% online and 44% offline. Online runs through 3 channels; offline through 3. Online share has moved from 55% in May to 35% in Sep.
Online
56%
44%
Offline
Online channels
56%
Offline channels
44%
BY REVIEW COUNT
Across 947 ratings on 5 channels, Nuvue averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 947 ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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