GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to April 2026 across Amazon, Best Buy, and Lowes.com, Ninja maintains a strong retail presence with an average product price of $164.14. Amazon dominates as Ninja's primary retail channel, commanding an overwhelming 95.7% of the brand's total revenue share, with Best Buy and Lowes.com trailing at 2.2% and 1.5% respectively. The brand has experienced a notable 19.5% decline in revenue over the tracked period, accompanied by an 8.1% decrease in average product price, suggesting increased promotional activity or a shift toward lower-priced items. Ninja's top-performing products on Amazon span a wide price range, from the $125.25 Air Fryer Pro to the $599.00 Luxe Café Premier Espresso Machine, indicating broad consumer appeal across multiple price tiers. This heavy concentration on a single retailer presents both a strength in channel optimization and a potential vulnerability in terms of revenue diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 19% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 9% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Ninja on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Ninja.
BY REVIEW COUNT
Across 8.6M ratings on 3 retailers, Ninja averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 8.6M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$581.79
Price
$1.12M
Revenue
$311.70
Price
$387K
Revenue
