GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026, Naturae Decor's tracked performance spans two retail channels: Lowe's and Home Depot. Lowe's dominates the brand's revenue mix at 85.3% year-to-date, leaving Home Depot with a 14.7% share and signaling a heavy concentration risk tied to a single retail partner. Revenue has softened over the measured period, declining 4.3% overall and easing another 0.4% in the most recent month. Pricing has held relatively firm, with an average product price of $52.23 year-to-date and a recent monthly average of $54.49, down just 0.8% month over month and 0.5% across the period. Taken together, the data points to a demand-side rather than pricing-side softness, with diversification beyond Lowe's representing the clearest growth lever.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Naturae Decor on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Naturae Decor.
BY REVENUE
Naturae Decor sells 19% online and 81% offline. Online runs through 2 channels; offline through 1.
Online
19%
81%
Offline
Online channels
19%
Offline channels
81%
BY REVIEW COUNT
Across 24K ratings on 2 channels, Naturae Decor averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 24K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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