Grips Intelligence in-store data tracked Naturae Decor across Lowe's and Home Depot from January 1 to September 30, 2026, showing a brand heavily concentrated in a single retail partner. Lowe's accounted for 83.4% of year-to-date revenue, leaving Home Depot with just 16.6% and underscoring meaningful channel dependency risk. The average product price across the tracked period stood at $53.79, with the most recent month measured at $54.18, a 0.6% dip versus the prior month and a 1.3% decline overall. Revenue momentum has been the bigger concern, falling 19.8% month-over-month and 20.1% across the Q3 window from July through September 2026. Taken together, the Grips Intelligence figures point to stable pricing but softening in-store sell-through that will likely hinge on broadening distribution beyond the dominant Lowe's channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Naturae Decor on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Naturae Decor.
BY REVENUE
Naturae Decor sells 23% online and 77% offline. Online runs through 2 channels; offline through 1.
Online
23%
77%
Offline
Online channels
23%
Offline channels
77%
BY REVIEW COUNT
Across 24K ratings on 2 channels, Naturae Decor averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 24K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$330.32
Price
$10K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis