GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking lowes.com and homedepot.com from January to February 2026, Naturae Decor demonstrated strong momentum with revenue growing 36.4% over the period. The brand's revenue surged 32.8% month-over-month, signaling accelerating consumer demand. Lowes.com dominates as the primary sales channel, capturing 80.0% of Naturae Decor's revenue share compared to just 20.0% for homedepot.com. The brand maintains an average product price of $50.49, with overall average pricing increasing 5.2% over the tracked period despite a 7.8% month-over-month dip. This combination of rising revenue and generally increasing price points suggests Naturae Decor is successfully scaling its presence across major home improvement retailers without relying heavily on discounting.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 36% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Naturae Decor on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Naturae Decor.
BY REVENUE