GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's and Home Depot from January 1 to July 31, 2026, Naturae Decor's retail footprint is heavily concentrated, with lowes.com accounting for 87.6% of year-to-date revenue versus 12.4% at homedepot.com. That concentration leaves the brand's overall performance closely tied to the shelf dynamics of a single retail partner. Momentum has softened over the measured window, with revenue down 19.4% across the period and a further 3.8% decline in the most recent month. Pricing, by contrast, has edged upward, with the average selling price reaching $54.91 in the latest month, a 1.3% increase over the tracked period. The blended average product price of $51.56 suggests the brand is holding a mid-tier price position even as unit-driven revenue contracts.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Naturae Decor on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Naturae Decor.
BY REVENUE
Naturae Decor sells 17% online and 83% offline. Online runs through 2 channels; offline through 1.
Online
17%
83%
Offline
Online channels
17%
Offline channels
83%
BY REVIEW COUNT
Across 23K ratings on 2 channels, Naturae Decor averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 23K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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