Farm General

Farm General Market Overview

Grips Intelligence in-store data tracked across Ace Hardware and Menards from January 1 to August 31, 2026 shows Farm General maintaining a concentrated two-retailer footprint. Ace Hardware accounts for 63.4% of year-to-date revenue, while Menards contributes the remaining 36.6%, leaving the brand heavily reliant on a single partner. The average product price sits at $35.51 across the tracked period, though it slipped to $34.81 in the most recent month, a 7.5% month-over-month decline against a broadly flat 0.5% drop overall. Revenue momentum has been softer, falling 23.1% versus the prior month and 12.2% across the summer timeseries window of June through August 2026. Taken together, the Grips Intelligence figures point to modest price erosion compounding a sharper near-term revenue pullback rather than a sustained pricing repositioning.