GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Farm General generated revenue across two major retailers between January and May 2026, with Ace Hardware commanding a dominant 65.6% revenue share compared to Menards at 34.4%. The brand's average product price during this period stood at $36.75, though pricing saw a notable 43.7% decrease over the tracked timeframe. Despite the downward pressure on pricing, Farm General still managed to achieve overall revenue growth of 3.8% across the period. These dynamics suggest the brand may be leveraging a volume-driven strategy, trading lower price points for broader market penetration across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 44% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Farm General on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Farm General.