Farm General

Farm General Market Overview

Grips Intelligence in-store data tracked across acehardware.com and menards.com from January 1 to September 30, 2026 shows Farm General, a brand of the privately held Ragan & Massey, commanding an average product price of $35.50 over the period. Ace Hardware accounts for the clear majority of brand revenue at 63.3%, with Menards contributing the remaining 36.7%. Momentum has softened considerably, with revenue declining 37.3% across the measured span and falling a further 18.5% in the most recent month. Pricing has moved in the opposite direction, climbing 18.5% overall and spiking 28.1% month-over-month to reach $44.58. That divergence between rising average prices and contracting revenue suggests unit volumes are under pressure, making mix and assortment shifts the key variable to watch in the quarters ahead.