GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracking Native Union across Best Buy and Amazon from January 1 to July 31, 2026 shows a near-even channel split, with Best Buy accounting for 53.7% of year-to-date revenue and Amazon capturing the remaining 46.3%. The brand's average product price sits at $33.27, though pricing has trended sharply upward, rising 21.0% over the tracked period to $34.78 in the most recent month, a 7.6% month-over-month gain. Revenue, by contrast, has softened, slipping 15.6% in the latest month and 1.8% overall across the timeseries window of May 1 to July 31, 2026. That divergence between rising prices and declining revenue suggests unit volumes are contracting faster than higher price points can offset. Native Union, a privately held company, remains reliant on just two retail channels, leaving its offline performance closely tied to shelf dynamics at Best Buy.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 21% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Native Union on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Native Union.
BY REVENUE
Native Union sells 44% online and 56% offline. Online runs through 1 channel; offline through 1. Online share has moved from 0% in Mar to 68% in Jul.
Online
44%
56%
Offline
Online channels
44%
Offline channels
56%
BY REVIEW COUNT
Across 31K ratings on 2 channels, Native Union averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 31K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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