Native Union

Native Union Market Overview

According to in-store data from Grips Intelligence covering January to March 2026 across Best Buy and Amazon, Native Union posted an average product price of $36.19 during the period. The brand's revenue distribution was nearly evenly split, with Best Buy capturing 51.4% of revenue share compared to Amazon's 48.6%. However, Native Union faced notable headwinds during the quarter, with overall revenue declining 33.1% across the tracked period. Average pricing also trended downward, decreasing 4.2% over the same timeframe, suggesting increased discounting or a shift toward lower-priced product mix. These trends indicate that Native Union may need to reassess its retail strategy to stabilize both revenue and pricing momentum heading into Q2 2026.