GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Native Union's performance from January 1 to August 31, 2026 was tracked across two retail channels, Amazon and Best Buy. Revenue is split almost evenly between them, with Amazon holding 50.4% and Best Buy 49.6%, leaving the brand unusually balanced rather than dependent on a single account. Across the tracked period the average product price came in at $33.27, though the most recent month registered a higher $37.21, up 7.0% month over month. Pricing has trended upward overall, rising 14.8% across the June-to-August window. That gain coincided with softening demand, as revenue fell 13.8% in the latest month and 28.3% over the same three-month stretch.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 15% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Native Union on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Native Union.
BY REVENUE
Native Union sells 52% online and 48% offline. Online runs through 1 channel; offline through 1. Online share has moved from 40% in Apr to 73% in Aug.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 39K ratings on 2 channels, Native Union averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 39K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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