GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Best Buy and Amazon, Native Union posted an average product price of $35.18, reflecting a notable 17.8% decline in average pricing over the tracked period. Revenue distribution between the two retailers was nearly evenly split, with Best Buy holding a slight edge at 51.9% compared to Amazon's 48.1%. However, the brand faced significant headwinds, with overall revenue dropping 39.1% during the March to May 2026 window. This revenue contraction was accompanied by a month-over-month decline of 30.4%, suggesting accelerating downward momentum in recent months. These trends indicate that Native Union may be navigating increased competitive pressure or shifting consumer demand across its key retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 39% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 18% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Native Union on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Native Union.
BY REVENUE
Native Union sells 48% online and 52% offline. Online runs through 1 retailer; offline through 1. Online share has moved from 53% in Jan to 47% in May.
Online
48%
52%
Offline
Online channels
48%
Offline channels
52%
BY REVIEW COUNT
Across 49K ratings on 2 retailers, Native Union averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 49K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$79.99
Price
$29K
Revenue
$79.99
Price
$14K
Revenue
$39.99
Price
$14K
Revenue
$39.99
Price
$13K
Revenue
