GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Best Buy and Amazon, Native Union maintained a near-even retail split with Best Buy holding a slight edge at 51.7% revenue share compared to Amazon's 48.3%. The brand's average product price settled at $36.24, though it experienced a 4.0% decline in average price over the tracked period. Revenue performance showed a notable downward trend, dropping 26.8% overall during the period, signaling potential headwinds for the brand. Despite the revenue decline, pricing remained relatively stable month-over-month, with a modest 1.6% increase in the most recent month. These dynamics suggest Native Union may be facing demand-side challenges rather than pricing pressure across its key retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 27% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Native Union on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Native Union.
BY REVENUE
Native Union sells 48% online and 52% offline. Online runs through 1 retailer; offline through 1. Online share has moved from 54% in Dec to 40% in Apr.
Online
48%
52%
Offline
Online channels
48%
Offline channels
52%
BY REVIEW COUNT
Across 43K ratings on 2 retailers, Native Union averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 43K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$79.99
Price
$21K
Revenue
$39.99
Price
$16K
Revenue
$79.99
Price
$14K
Revenue
$39.99
Price
$9.4K
Revenue
