Native Union

Native Union Market Overview

Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to September 30, 2026 shows Native Union maintaining a two-channel retail footprint with an average product price of $33.16. Amazon accounts for the larger share of year-to-date revenue at 59.0%, while Best Buy contributes the remaining 41.0%, indicating a meaningful but secondary dependence on big-box distribution. Momentum weakened over the July–September window, with revenue declining 25.6% across the quarter and falling 13.1% in the most recent month alone. Pricing moved in the opposite direction, with the average selling price rising 3.9% over the period to $36.29, suggesting the revenue contraction was volume-driven rather than the result of discounting. Taken together, the Grips Intelligence figures point to a brand holding price integrity while facing softening sell-through across both tracked retailers.