National Tree Company

National Tree Company Market Overview

According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Lowe's, Amazon and Home Depot, National Tree Company — a brand of privately held National Christmas Products, Inc., which was acquired by an affiliate of Sun Capital Partners — shows a clear channel concentration. Lowe's accounts for 52.9% of year-to-date revenue, ahead of Amazon at 32.4% and Home Depot at 14.7%, leaving more than half the business tied to a single retail partner. The brand's average product price sits at $143.24, though pricing has been volatile, falling 13.5% over the tracked period before rebounding 16.6% month-over-month to $145.66. Revenue tells a similar story of near-term stabilization against a softer baseline, declining 13.4% overall while posting 3.1% growth versus the prior month. With seasonal demand still ahead, the June-to-August trendline suggests momentum is turning just as the brand's peak selling window approaches.